Subj : Google is kicking off an ambitious and mandatory new privacy sc To : All From : TechnologyDaily Date : Wed Jul 05 2023 14:45:03 Google is kicking off an ambitious and mandatory new privacy scheme for Chrome: here's what you need to know Date: Wed, 05 Jul 2023 13:38:06 +0000 Description: Google plans to roll out sweeping changes for all users of its Chrome browser as part of its Privacy Sandbox scheme. FULL STORY ====================================================================== Google is rolling out some sweeping changes for its Chrome browser , and this update is completely unavoidable: all of Chromes three billion users will be effectively forced to engage with it. Dont worry, its nothing ominous. In fact, the changes are potentially very beneficial, designed to improve users privacy and data security. Its the first phase of Googles Privacy Sandbox project for Chrome, which involves (among other things) the demise of third-party cookies in the browser. That doesnt mean that Chrome will suddenly be targeted-ad-free, but its a move designed to improve users control over the ads they see and how their data is collected. To this end, Google is making a set of six new APIs available to all Chrome users (and, more importantly, developers) to allow for targeted advertising without the need for privacy-invading external cookies. What do you need to do? Google has already started rolling out the update to every machine with Chrome installed, but its a gradual process it wont appear for everyone at the same time, but its projected to drop for most users by mid-July. The update will take the form of an unskippable pop-up; you have to engage with it, even if its just to click Got it to accept the default Privacy Sandbox options. Alternatively, you can dive into the settings to tweak everything exactly to your liking. If youre using one of the best Chromebooks , youll be faced with the update almost immediately once it lands on your device. Privacy Sandbox is going live in Chrome 114 - if you update you might see it now. Your first view will be this popup once you restart - "enhanced ad privacy" is the overall branding to users. 1/ pic.twitter.com/eq9SNocTF4 June 29, 2023 See more The three areas you can make adjustments are Ad Topics, Site-suggested Ads, and Ad Measurement. The first is arguably the most important; itll let you set specific areas of interest for the ads you receive, while the default option uses the sites you visit to build a profile of interests. However, your browser history will remain saved to your device only, rather than being shared with Google or any advertisers. If you choose to fine-tune your Privacy Sandbox settings, youll have a lot more control over the ways in which your data is collected and processed. The changes are vital to ensure that Google remains in cooperation with the EUs General Data Protection Regulations (GDPR), which is why Chrome will lock you out until you agree to the new settings. Microsoft has its own plans for GDPR compliance in the Edge browser, including the option to limit or completely block third-party cookies. However, Edge hasnt phased out these cookies entirely in the way Google plans to; perhaps this could become the next battleground in the Chrome vs Edge war? ====================================================================== Link to news story: https://www.techradar.com/computing/chrome/google-is-kicking-off-an-ambitious- and-mandatory-new-privacy-scheme-for-chrome-heres-what-you-need-to-know --- Mystic BBS v1.12 A47 (Linux/64) * Origin: tqwNet Technology News (1337:1/100) .