Subj : Now that's a bonus - top camera company gifts solid gold keycaps
To   : All
From : TechnologyDaily
Date : Thu Nov 13 2025 19:30:07

Now that's a bonus - top camera company gifts solid gold keycaps worth 
thousands of dollars to its top employees

Date:
Thu, 13 Nov 2025 19:29:00 +0000

Description:
Insta360s lavish gold keycap rewards reflect a growing culture of luxury that 
blurs the line between motivation and marketing.

FULL STORY
======================================================================Insta360
 gave gold keycaps worth $45,000 each to top employees More than fifty gold 
keycaps have been handed out since 2019 Employees once received gold bars, 
coins, and stickers as celebration gifts 

Popular webcam manufacturer Insta360 has turned workplace rewards into a 
spectacle with another bumper round of present-giving. 

The Shenzhen-based imaging firm recently handed out gold keycaps valued at up 
to $45,000 each to select employees during Chinas Programmers Day. 

The move marks the continuation of a tradition that began four years ago, and 
has seen more than fifty such prizes awarded. A gold-plated workplace 
tradition 

As the price of gold has risen, so has the value of the gifts, turning each 
years celebration into a talking point across Chinas tech industry. 

What might sound like a marketing stunt has actually evolved into part of 
what observers now call an established gold culture within the company. 

Past celebrations included a 50-gram pure gold bar given to a competition 
winner and a gold coin presented to a newly married employee couple. 

Even interns received gold stickers during the firms tenth anniversary in 
July 2025. 

The pattern has earned Insta360 the local nickname gold factory, a title that 
blurs admiration with disbelief, and founder Liu Jingkang insists the 
symbolism is intentional, not excessive. 

He says each golden keycap represents the idea that every keystroke turns the 
stone into gold, linking the reward to creative effort and innovation. 

Liu believes gold conveys reliability and stability, traits he considers 
essential in both employees and technology. 

Yet, for outsiders, the line between genuine appreciation and calculated 
branding appears increasingly thin. 

Lavish gestures like these can spark loyalty but also invite scrutiny over 
whether such displays distract from the companys long-term business focus. 

Away from the glamour of precious metal, Insta360s real strength lies in 
imaging technology. 

Its Insta360 Link is one of the best webcams for content creators with strong 
performance in video conferencing and online collaboration environments. 

The company continues to push updates with AI-enhanced features that improve 
user experience for both professionals and hobbyists. 

However, despite these technological strides, its gold-heavy corporate image 
now risks overshadowing the very innovation that made it successful. 

Via Toms's Hardware 

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======================================================================
Link to news story:
https://www.techradar.com/pro/now-thats-a-bonus-top-camera-company-gifts-solid
-gold-keycaps-worth-thousands-of-dollars-to-its-top-employees


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