Subj : Apple's $1 billion AI gamble might be too late to tempt users bac To : All From : TechnologyDaily Date : Thu Nov 06 2025 13:30:09 Apple's $1 billion AI gamble might be too late to tempt users back to Apple Intelligence Date: Thu, 06 Nov 2025 13:15:33 +0000 Description: Apple and Google are about to sign a lucrative AI deal, but can Gemini fix Apple's AI woes? I think it's too little too late. FULL STORY ====================================================================== As Apple draws closer to a $1 billion-per-year deal with Google to power Siri with Gemini, its got me feeling nostalgic for the initial Apple Intelligence announcement at WWDC 2024 and the promise of Apple AI. Nearly 18 months later, and we all know about Apples AI situation ; in fact, its been so publicly documented, delayed, and ineffective that, as it stands, Apple Intelligence is up there with the Apple Newton as one of the companys worst ever products. Its been a long-standing rumour from Bloombergs top industry insider, Mark Gurman, that Apple was looking to partner with Google to fix its AI woes and meet the delivery window for the delayed upgrade to its voice assistant Siri by March/April 2026. Now its all but confirmed with Gurmans latest report , revealing the $1 billion a year deal will allow Apple to use Googles 1.2 trillion parameter artificial intelligence model to help run its long-promised overhaul of the Siri voice assistant, according to people with knowledge of the matter. Time to catch up (Image credit: Future / Google / Apple) The 1.2 trillion parameters of Googles AI make Apples 150 million parameters for the cloud-based version of Apple Intelligence almost embarrassing, and while I have little doubt that Apple, with the help of Google, will get AI on its devices right, its hard not to ignore the mess that the Cupertino-based tech giant has found itself in. According to those same people in the know, this deal is going to remain on the down-low, with Apple choosing to power Siri with the Gemini system without singing about it from the rafters. In fact, Gurman goes as far as to say that this solution is being viewed internally as an interim solution until Apples own models are powerful enough. If this new partnership with Google is a temporary solution, then it truly does highlight Apples panic to catch up with the AI race, despite constantly lagging behind. This news shines even more light on the fact that the initial Apple Intelligence reveal was slapped together at the last minute in an effort to showcase Apple as a trailblazer, rather than being left in the past while Google and OpenAI were heading for the future. According to Gurman, Google Gemini will power Siris summarizer and planner functions the components that help the voice assistant synthesize information and decide how to execute complex tasks. Some Siri features will continue to use Apples in-house models. Its essentially going to be a hybrid between Googles AI model and Apples Private Cloud Compute servers, allowing Apple to emphasize the privacy element of Apple Intelligence, keeping data private from Google. According to the report, this new approach to fix Siri with a third-party model has been named internally as Glenwood and is being led by Vision Pro headset creator Mike Rockwell and software engineering chief Craig Federighi. Gurman adds that the voice assistant is codenamed Linwood and is set to launch as part of iOS 26.4 early next year. But is it too late? (Image credit: Future / Lance Ulanoff) Last years iPhone 16 lineup was marketed as the best smartphone for Apple Intelligence, but ultimately ended up offering very limited AI in the form of Genmoji , Summaries, and Image Playground, to name just a few of the headline features. With a measly AI offering to date, Apple chose to limit its mention of Apple Intelligence at the iPhone 17 reveal keynote in September, with barely any marketing, if any, focused on the power of AI in the current best iPhones. Its that 180 that makes me concerned for the future of Apple Intelligence. Does Apple really think people are going to forget the woes of the branded AI and just get back on the hype train once this new Gemini-powered Siri launches next year? If anything, publicly revealing Geminis part in the resurgence of AI on iPhone would give Apple credibility that it has since lost, because I dont believe going back to the AI for the rest of us spiel is in the brands or consumers interest. This deal is reportedly at the finalization stage, and with 2026 fast approaching, we wont have long to wait to see the implementation in full flow. That said, I really think the ship mightve sailed, especially if Apple continues to put its pride above humility. Google couldve powered Siri, just like it powers Samsung AI, back in 2024, and I dont think anyone wouldve had an issue. Instead, now, Apple is going to launch a new Siri, when most of us already use the Gemini that will power it, or a competitor like ChatGPT. Is it too late to tempt users back to Apple Intelligence? Im starting to think it is. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button! And of course you can also follow TechRadar on TikTok for news, reviews, unboxings in video form, and get regular updates from us on WhatsApp too. ====================================================================== Link to news story: https://www.techradar.com/ai-platforms-assistants/apple-intelligence/apples-us d1-billion-ai-gamble-might-be-too-late-to-tempt-users-back-to-apple-intelligen ce --- Mystic BBS v1.12 A49 (Linux/64) * Origin: tqwNet Technology News (1337:1/100) .