Subj : Xbox is prepared to offer timed slices of games as well as advert
To   : All
From : TechnologyDaily
Date : Thu May 18 2023 15:30:03

Xbox is prepared to offer timed slices of games as well as adverts

Date:
Thu, 18 May 2023 14:16:56 +0000

Description:
Vice president for games at Microsoft, Sarah Bond, revealed that Xbox is 
prepared to go down different avenues other than Game Pass.

FULL STORY
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In a recent interview Vice President for games at Microsoft, Sarah Bond, 
described the different directions that Xbox are willing to take to promote a 
change of pace. 

Several possibilities would see Xbox branch out from Game Pass to experiment 
with different models such as advertisements in games or even timed slices of 
games, Bond said in an interview with Rolling Stone . 

While Xbox is committed to supporting the widely successful subscription 
service Bond seems to think its time to branch out. Its about the depth and 
breadth of the portfolio all up, from big triple-A [games], to indie titles 
to hidden gems, Bond said. 

Whatever may happen, it seems there is one coherent goal for Xbox moving 
forward. This is to provide creators with options, and choice enables them to 
experiment and do what they like, and actually create more immersive and 
creative experiences without having to fit into a mould, Bond said. Try and 
try again (Image credit: Bethesda Softworks) 

Despite Game Pass being a widely successful subscription service, with 
numerous titles that make their way onto our best Game Pass games list , it 
hasnt been enough to lift Xbox above the likes of PlayStation or even 
Nintendo. 

Even with the prospect of Xboxs highly-anticipated sci-fi RPG Starfield on 
the horizon, it seems as if Microsoft has taken some big hits this year, with 
the likes of Redfall receiving a seriously poor reception. Couple this with 
the numerous roadblocks in Xboxs acquisition of Activision Blizzard, largely 
thanks to the CMA blocking the transaction ; its fair to say that Microsoft 
needs a refresh of ideas. 

Xbox needs more viable exclusives and original IPs to make a dent in 
PlayStations shiny record. So if this can be achieved by experimenting with 
more games via timed slices of titles, then Im all for it. EU approves 
Microsofts acquisition of Activision Blizzard



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Link to news story:
https://www.techradar.com/news/xbox-is-prepared-to-offer-timed-slices-of-games
-as-well-as-adverts


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