Subj : Mobile Industry Awards 2025: VodafoneThree CEO Max Taylor is our
To   : All
From : TechnologyDaily
Date : Fri Sep 19 2025 10:15:09

Mobile Industry Awards 2025: VodafoneThree CEO Max Taylor is our Power 50 
Person of the Year!

Date:
Fri, 19 Sep 2025 09:00:00 +0000

Description:
Here is the final line-up of the Power 50 2025!

FULL STORY
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VodafoneThree CEO Max Taylor has been named the Power 50 Person of the Year 
at the Mobile Industry Awards 2025 . 

The Person of the Year award is given to the most influential individual in 
the UK mobile sector over the past 12 months. 

The Power 50 is the product of months of research and profiling, with the 
Person of the Year being the individual who our judges feel has been the most 
inspirational and innovative leader in the UK mobile industry over the last 
12 months. Congratulations to Max and to all of our 2025 Power 50! 
Congratulations to the final 10 members of the 2025 Power 50: 

 1 . Max Taylor, CEO, VodafoneThree 

 2 . Lutz Schler, CEO, Virgin Media O2 

 3 . Dame Melanie Dawes, Chief Executive, Ofcom 

 4 . Claire Gillies, CEO - Consumer, BT Group 

 5 . Greg Mesch, CEO, CityFibre 

 6 . Jon James, CEO - Business, BT Group 

 7 . Katherine Ainley, CEO UK & Ireland, Ericsson 

 8 . Peter Kyle, former Science, Innovation and Technology Secretary, UK 
Government 

 9 . Alex Baldock, CEO, Currys 

 10 . Andrea Don, Chief Network Officer, VodafoneThree (Image credit: Future) 
The full Power 50 2025 is: 

 11. Steve Oliver, CEO, MusicMagpie 

 12. Christian Hindennach, Chief Commercial Officer, Virgin Media O2 

 13. Jon Shaw, Consumer Operations Director, VodafoneThree 

 14. Jeanie York, CTO, Virgin Media O2 

 15. Nick Gliddon, Director, Business, VodafoneThree 

 16. Ashley Schofield, CEO, GiffGaff 

 17. Jo Bertram, CEO, O2 Daisy 

 18. Malcolm Cubitt, Director of Product, Mobile - Consumer, BT Group 

 19. Rob Winterschladen, Consumer Director, VodafoneThree 

 20. Sharon Meadows, MD Marketing & Commercial - Consumer, BT Group 

 21. James Du-Cann, Telecom and Retail Director, UK at Apple 

 22. Andy Morris, Executive VP, Likewize 

 23. Jonathan Taylor, CEO, Tesco Mobile 

 24. Stephen Shurrock, CEO, Lebara 

 25. Valeria Baiamonte, Head of Networks Transformation and Integration, 
VodafoneThree 

 26. Paul Crossman, CEO, Genuine Solutions 

 27. Craig Smith, Managing Director, Mazuma Mobile 

 28. Howard Watson, Chief Security and Networks Officer, BT Group 

 29. Nicki Lyons, Director of Corporate Affairs and Sustainability, 
VodafoneThree 

 30. Thea Sztejka, Managing Director, BT Wholesale 

 31. Aideen Chambers, Director of Mobile, Sky 

 32. Mark Trundle, Senior Director, Samsung UK&I 

 33. Rohit Vedi, Managing Director, iD Mobile 

 34. Deborah Honig, Chief Customer Officer, Samsung UK&I 

 35. William Paterson, UK & Ireland Country Director, TCL and Alcatel 

 36. Ben Case, Managing Director of Connectivity, Sky 

 37. Dave McGinn, CEO, Daisy Communications 

 38. Danny Marshall, Device Portfolio & Business Development Director, EE 

 39. Miles Norman, UK & Ireland Country General Manager, Lenovo Mobile 
Business Group (Motorola) 

 40. Terry O'Brien, CEO, Giacom 

 41. Nick Porter, VP of MX Product, Strategy & Commercial, Europe, Samsung 

 42. Peter Carnall, Managing Director, ege 

 43. Paul O'Sullivan, Director of Wholesale Mobile, Virgin Media O2 

 44. Phil Lander, VP Mobile Experience, B2B, Samsung Electronics UK 

 45. Andy Silcock, Co-founder, Kid-A 

 46. Ed Connolly, Chief Commercial Officer, Currys 

 47. Annika Bizon, VP Product and Marketing, Samsung UK&I 

 48. Ravi Navaratnam, Director, eRoaming eSIM 

 49. David Copestake, Head of eCommerce, ege 

 50. Brendan Arndt, Senior Devices Manager, VodafoneThree For more 
information on our Power 50 or to get more involved in the Mobile Industry 
Awards please contact kate.smith@futurenet.com 

The winner is selected following in-depth interviews with key senior figures 
across the industry, from operators and retailers to manufacturers and 
distributors. 

It rewards those individuals who inspire their businesses with their values, 
but also have influence beyond existing roles, serving as an inspiration to 
the rest of the trade. 

To make the Power 50 list, an executive needs to be bold in their leadership 
and vision, and have exceeded expectations in the different categories we 
have chosen. Previous winners of the Power 50 Person of the Year: 2024: Marc 
Allera, CEO, EE and BT Consumer 2023: Ahmed Essam, CEO, Vodafone UK 2022 : 
Lutz Schler, CEO, Virgin Media O2 2021: Marc Allera, CEO, EE and BT Consumer 
2020: Nick Jeffery, CEO, Vodafone 2019: Marc Allera, CEO, EE and BT Consumer 
2018: Marc Allera, CEO, EE and BT Consumer 2017: David Dyson, CEO Three UK 
2016: Sebastian James, Group CEO, Dixons Carphone 2015: Sebastian James, 
Group CEO, Dixons Carphone 2014: Andrew Harrison, CEO, Carphone Warehouse 
2013: Olaf Swantee, CEO, EE 2012: Simon Stanford, VP of UK & Ireland 
telecommunications and networks division, Samsung UK 2011: Guy Laurence, CEO, 
Vodafone UK 2010: Tom Alexander, CEO, Everything Everywhere 2009: Andrew 
Harrison, CEO, Carphone Warehouse 2008: Kevin Russell, CEO, Three UK



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Link to news story:
https://www.techradar.com/pro/phone-communications/mobile-industry-awards-2025
-vodafonethree-ceo-max-taylor-is-our-power-50-person-of-the-year


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