Subj : Adobe's suite of new AI tools aimed at helping businesses create
To   : All
From : TechnologyDaily
Date : Thu Sep 11 2025 13:45:09

Adobe's suite of new AI tools aimed at helping businesses create the best 
customer experience are here

Date:
Thu, 11 Sep 2025 12:42:00 +0000

Description:
Just months after Adobe teased agentic AI at Summit 2025, its AI agents are 
now generally available.

FULL STORY
======================================================================Adobe 
launches six new AI agents across customer support, product and data 
Enterprises will soon be able to customize their own agents, too Most 
customers are already interacting with AI chatbots 

Adobe has made its AI agent technology generally available in a bid to help 
workers build, deliver and optimize customer experiences and marketing 
campaigns. 

The agentic platform promises context-aware and multi-step actions, response 
refinement and ROI-driven workflows thanks to its AEP Agent Orchestrator 
underpinnings, meaning that businesses can tailor the AI to their own unique 
goals. 

Adobe expect the technology to be a huge hit, with over 70% of AEP customers 
already using the AI Assistant conversational interface  an extra layer of 
automation will only serve to further boost output. Adobes AI agents hit the 
market 

From launch, the tech giant has curated a series of out-of-the-box AI agents 
within its apps, including: Audience Agent (personalization initiatives for 
audience optimization); Journey Agent (designing and optimizing multi-channel 
customer journeys); Experimentation Agent (analyzing experiments and 
predicting conversions); Data Insights Agent (for forecasting and visualizing 
insights); Site Optimization Agent (to monitor websites, flag performance 
issues and assist fixes); and Product Support Agent (to streamline customer 
support). 

Enterprises who need more from agentic AI can go ahead and configure their 
own within brand guidelines and policies through the Experience Platform 
Agent Composer, coming soon. 

The news comes after Adobe first announced its Experience Platform Agent 
Orchestrator at its annual Summit even in March 2025, positioning it has a 
hub to connect data, workflow and third-party AI ecosystems. 

Our agentic AI innovations are elevating customer experience orchestration by 
reimagining processes, unlocking productivity for marketing teams and 
delivering personalized experiences at scale to drive growth, Adobe 
Experience Cloud Engineering SVP Anjul Bhambhri said. 

Adobe also promises to be working with Cognizant, Google Cloud, Havas, 
Medallia, Omnicom, PwC and VML to make its AI agents more powerful across 
multiple platforms. You might also like Weve listed the best AI tools and 
best AI writers The best data visualization tools will help you draw deeper 
insights Adobe launches 10 new AI agents to automate key marketing workflows



======================================================================
Link to news story:
https://www.techradar.com/pro/adobes-suite-of-new-ai-tools-aimed-at-helping-bu
sinesses-create-the-best-customer-experience-are-here


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