Subj : Google slashes UK and EU cloud data transfer fees ahead of EU Dat
To   : All
From : TechnologyDaily
Date : Wed Sep 10 2025 11:15:11

Google slashes UK and EU cloud data transfer fees ahead of EU Data Act

Date:
Wed, 10 Sep 2025 10:00:00 +0000

Description:
Google responds to the EU Data Act by taking it one step further, and 
removing data transfer fees.

FULL STORY
======================================================================The EU 
Data Act requires companies to offer data transfer at cost Google Cloud 
removes the cost, AWS and Azure still charge Google wants to be seen as an 
openness champion 

Google has scrapped data transfer fees for organizations using multicloud 
approaches within the European Union and UK. 

The change landed just days before the EU Data Act comes into force (on 
September 12, 2025)  a piece of legislation designed to make it easier to 
access, share and use data across sectors and platforms. 

Although the Act only requires companies to offer data transfer options at 
cost, Google went one step further by enabling this for free. Google makes it 
free to transfer data in EU/UK 

Google Cloud Global Risk and Compliance Senior Director Jeanette Manfra 
announced the change in a blog post , emphasizing the companys commitment to 
interoperability, openness and multicloud strategies. 

Manfra stressed that Google was the first company to offer digital 
sovereignty solutions for European governments , and the first to waive exit 
fees for customers leaving Google Cloud. 

All of this from a company that trails behind AWS (32%) and Microsoft Azure 
(23%) in terms of market share during Q1 2025 (10% for Google Cloud). 

The post also harks back to the original promise of the cloud  an ecosystem 
thats open, elastic and free from artificial lock-ins. 

Looking ahead, Google Cloud customers will need to opt in to the Data 
Transfer Essentials service to benefit from zero fees. Note that this is 
designed to work with in-parallel workloads only  the same organization, 
spread across two or more cloud providers. 

Although Googles response to the EU Data Act is late compared with 
hyperscaler rivals, its certainly the most favorable approach. Microsoft 
began charging fees in the EU in August, and AWS lets EU customers apply for 
reduced rates in certain use cases. 

As such, Google has framed its response as a broader push to challenge market 
lock-in  a hot topic of discussion among European regulators. You might also 
like Competition in the cloud and why UK businesses are paying the price 
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out the best cloud storage and best cloud backup tools



======================================================================
Link to news story:
https://www.techradar.com/pro/google-slashes-uk-and-eu-cloud-data-transfer-fee
s-ahead-of-eu-data-act


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