Subj : 'Later this year we plan to raise prices' says Sonos and yes, it'
To   : All
From : TechnologyDaily
Date : Thu Aug 07 2025 14:00:07

'Later this year we plan to raise prices' says Sonos and yes, it's a response 
to US tariffs

Date:
Thu, 07 Aug 2025 12:53:54 +0000

Description:
If you have your eye on a Sonos speaker and live in the US, you might want to 
act sooner rather than later  because price hikes are incoming.

FULL STORY
======================================================================Sonos 
has a plan to fight tariffs: raise prices It announced this in its recent Q3 
earnings presentation The price hike will go into effect "later this year" 

If you have your eye on a Sonos speaker and live in the US, you might want to 
act sooner rather than later  as price hikes are incoming. 

This doesnt seem to be a complete repeat of the company's 2021 hikes which 
saw Sonos tech go up in price for seemingly no reason. Instead, the 
multi-room audio giant says these higher costs come as a direct result of the 
tariffs which are making it more expensive to import from the countries in 
which Sonos runs its manufacturing operations. 

The news comes via Sonos latest quarterly earnings presentation . The Q3 PDF 
includes  a page dedicated to an Overview of Sonos Tariff Exposure where it 
explains that it shifted most of its manufacturing from China to either 
Vietnam and Malaysia  with only certain accessories such as speaker stands 
and some of its Sonance co-branded speakers still being made in China. 

While that means most of Sonos' products will dodge the 30% tariff imposed on 
Chinese-made goods, models made in Vietnam and Malaysia will still face 20% 
and 19% tariffs (based on rates as of the time of writing on August 7). 
(Image credit: Sonos) 

Alongside these pricing adjustment plans Sonos adds that it does have some 
manufacturing flexibility, however it only describes moving production 
between its Vietnam and Malaysian operations, rather than shifting production 
to the US to dodge import taxes. 

So unless tariff plans change  either through Trump backing down, a trade 
deal with these nations, or some other governmental action  Sonos tech will 
be going up in price. As will, we expect, the cost of Sonos- and 
Sonance-branded accessories. 

Precisely how much of a cost increase the actual speakers will see is yet to 
be announced, and we dont yet know exactly when the price hike will come 
either  with the company perhaps waiting to see if the situation changes 
before making its final decision. 

Sonos also says it is currently evaluating what, if any, changes it should 
make to its promotional strategies  perhaps suggesting the discounts well see 
in upcoming sales (like Black Friday) might be tweaked too, in that they 
could be less significant than we currently hope. 

For now were speculating on what Sonos' precise actions will be; all we know 
for certain is that some kind of price increase is coming to the US "later 
this year", so if youve been waiting to buy some of the best Sonos soundbars 
and speakers , you might want to stop waiting. You might also like The best 
wireless speakers on the market, all TechRadar tested The cheapest Sonos 
sales and deals for August 2025 These cheap new noise-cancelling headphones 
have the style of the Sonos Ace for a fraction of the price



======================================================================
Link to news story:
https://www.techradar.com/audio/speakers/later-this-year-we-plan-to-raise-pric
es-says-sonos-and-yes-its-a-response-to-us-tariffs


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