Subj : Your Gmail inbox could soon be filled with adverts as Google test
To   : All
From : TechnologyDaily
Date : Mon Jul 21 2025 18:45:07

Your Gmail inbox could soon be filled with adverts as Google tests new 
shoppable ad formats  and yes, it's as bad as it sounds

Date:
Mon, 21 Jul 2025 17:34:00 +0000

Description:
Google tests Gmail ads that expand into product carousels, turning inboxes 
into mini shopping experiences.

FULL STORY
======================================================================Google 
tests shoppable Gmail ads that expand into product-rich experiences New 
format blends Promotions tab with eCommerce shopping carousel interface Gmail 
may become a new performance channel for ecommerce-driven marketers 

Google has long dominated the digital ad market by placing ads across its 
vast ecosystem, including Search, YouTube, and millions of partner sites and 
apps. 

The tech giants strength in the market lies in combining intent signals with 
massive reach, giving brands a range of tools to promote products and 
services. 

A report from Search Engine Land has now claimed Google is now testing a new 
ad format that brings shopping features straight into Gmail. Invading the 
Promotions tab 

This update focuses on the Promotions tab, where a new visually rich ad unit 
will display featured products and include brand names and images. 

Once clicked, these ads will expand to show a carousel of products, complete 
with images, pricing, average star ratings, and labels like Free shipping. 

This format will transform the Promotions tab into a lightweight shopping 
platform rather than just a folder for marketing emails. 

Screenshots from the test, shared by Thomas Eccel of JvM IMPACT, show pool 
cleaner brands iRobot and Wybot using the new format. 

The layout mirrors a mini product gallery, encouraging users to explore 
multiple listings directly from their inbox. 

This new format blends Googles Demand Gen targeting with product-first 
visuals that resemble its Shopping ads. 

If it goes ahead, it could allow ecommerce brands to connect with users in a 
space thats usually for promotions and announcements rather than 
transactions. 

Marketers who focus on performance and conversions will likely see this as a 
new way to capture user interest in an already attention-saturated 
environment, but for those of us who dont want to be sold to in our inbox , 
it might feel like one more ad too many. 

Still, its hard to deny that its a good fit for Google's email provider . 
Gmail already filters out promotional content, and this gives the company a 
way to use that space for ads that look native to the experience. 

It also fits a broader move by Google to inject more native ecommerce 
features into its platforms. 

 Search Engine Land points out that if the test succeeds, the ad format could 
expand to surfaces like Discover and YouTube, which are already part of 
Googles Demand Gen campaigns. (Image credit: Thomas Eccel/Search Engine Land) 
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======================================================================
Link to news story:
https://www.techradar.com/pro/your-gmail-inbox-could-soon-be-filled-with-adver
ts-as-google-tests-new-shoppable-ad-formats-and-yes-its-as-bad-as-it-sounds


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