Subj : Google TV's clean new look is starting to appear  right as users
To   : All
From : TechnologyDaily
Date : Tue Jul 15 2025 15:00:09

Google TV's clean new look is starting to appear  right as users are unhappy 
with horrible new home-screen ads

Date:
Tue, 15 Jul 2025 13:55:19 +0000

Description:
Google's Material 3 Expressive makeover is slowly rolling out, and so are 
more horrible ads

FULL STORY
======================================================================Google 
TV interface is evolution, not revolution Most changes to the UI are subtle 
and modernizing Advertising on the For You page is not so subtle 

Google TV's interface is evolving, and not everyone is happy. The expansion 
of its Material 3 Expressive design is continuing apace with the goal of 
making everything feel cleaner and more modern, but some devices are 
apparently showing really big ads on their revised homescreens. 

Let's start with the positives. As Android Police reports, there's a new 
version of the Google TV app with the excitingly descriptive version of 
4.39.3356.780959673.5, and it's delivered some noticeable improvements to key 
parts of the Google TV interface. (Image credit: BarfingMonkey / Reddit) 
What's new in Google TV 

Some of the changes are quite subtle, such as the marginally larger banner 
area at the top of each detail page. The names of TV shows and movies have 
been moved slightly and center-aligned, and buttons have been made flatter. 
There are fewer rounded rectangles and more lozenge-shaped buttons, while 
image previews are now less sharp-edged. 

So far it's evolutionary rather than revolutionary, but it's making Google TV 
more consistent with the wider Android world. And even relatively minor 
changes make everything feel a lot fresher, a bit like a deliciously 
refreshing can of Coca-Cola. Mmmm mmmm mmmm! 

Don't worry, that's not product placement: it's me segueing into the 
negatives of Google's user interface evolution. As some Redditors are 
reporting on r/AndroidTV, they're seeing really big ads on the For You page 
for the likes of Coca-Cola, and those ads are being greeted with exactly the 
amount of delight you'd expect from a forum that frequently describes the 
best ad-blocking techniques. Okay, believe me now?!!! from r/AndroidTV 

Big homescreen ads aren't unique to Google TV, of course, and neither is 
increasing the amount of ads smart TV users are exposed to. In a lot of 
cases, though, it's been confined previously to at least showing you 
sponsored TV shows and movies. Coca-Cola feels a little less natural, even if 
they have put Kylo Ren in it. 

But at least Google TV gives you the option to use a third-party launcher 
instead of the Google one, so if you object to seeing ever more ads on 
hardware you paid for then you can swap to something else  people on that 
Reddit thread suggest Projectivy. You might also like Google TV Streamer: 
release date, price and everything you need to know The Chromecast with 
Google TV is finally getting its long-delayed free update  here's what's new 
Don't worry if your Roku homepage suddenly changes  a smarter new layout is 
being tested for a lucky few



======================================================================
Link to news story:
https://www.techradar.com/televisions/google-tvs-clean-new-look-is-starting-to
-appear-right-as-users-are-unhappy-with-horrible-new-home-screen-ads


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