Subj : I tested the Sony Bravia 8 II OLED TV, and I dont think Samsung a To : All From : TechnologyDaily Date : Tue Jun 17 2025 01:15:06 I tested the Sony Bravia 8 II OLED TV, and I dont think Samsung and LG have anything to worry about Date: Tue, 17 Jun 2025 00:00:00 +0000 Description: Sony's new Bravia 8 II flagship OLED TV has arrived at a premium price. Does it have what it takes to stand up to this year's OLED competition? FULL STORY ====================================================================== The Sony Bravia 8 II is the companys top OLED TV for 2025, and at $3,500 / 2,999 / AU$3,999, its priced at the level youd expect for a flagship Sony TV. The Sony Bravia 9 , the companys flagship mini-LED model, was one of the best TVs I reviewed in 2024, so I was very curious to get my hands on Sonys new flagship OLED. A main reason was that Sony had claimed the new model would be 150% brighter than its Sony Bravia 8 predecessor, an advancement made possible by the companys switch from a standard W-OLED panel, the type used in last year's Bravia 8, to a QD-OLED panel for the Bravia 8 II. While our Sony Bravia 8 OLED review was positive overall, the TVs peak brightness measured significantly below what wed seen from the best OLED TVs of 2024, such as the Samsung S95D and LG G4 . New flagship OLED TVs in 2025 are now even brighter than last years models, with the LG G5 measuring 2,268 nits peak brightness, a level that surpasses many of the best mini-LED TVs , when I tested it. Brightness matters The LG G5 (shown above) has a picture that looks bright even with bright room lighting conditions (Image credit: Future) The LG G5 features a new four-stack OLED display panel, which LG calls the Primary RGB Tandem Structure. Unlike previous panels, which use two blue OLED layers plus a third with red, green, and yellow elements, LGs new design produces light via individual red, green, and blue layers. This design results in improved color detail and, notably, increased peak and fullscreen brightness. (See chart below for a benchmark comparison between the Sony Bravia 8 II, LG G5, and competing OLED TVs.) The G5s exceptional brightness had a real impact on its picture quality when I reviewed it. Movies with HDR had a near-3D quality due to the pictures powerful contrast, which made bright highlights in pictures gleam with a high level of intensity. Colors also looked bright, which gave them a vivid quality without looking unnatural or boosted. Another important factor with the G5 when I tested it was its ability to retain strong contrast when viewing in bright room lighting conditions, something helped by its anti-reflective screen. This made it a great TV for viewing daytime sports, and movies and darker TV shows also held up very well in bright lighting. Ive just started testing the 65-inch model of the Sony Bravia 8 II, so Im only able to make preliminary judgments about its performance at this point. But as you can see in the brightness benchmark chart above, it falls short of Sonys claimed 150% peak brightness boost over last years Bravia 8, which maxed out 817 nits peak and 182 nits fullscreen brightness. Thats not to say the Bravia 8 II isnt bright for an OLED TV. Its peak brightness (measured in Cinema mode, the most accurate available picture preset) is about the same as the 65-inch Samsung S90F , that companys mid-range OLED TV for 2025, and another TV that uses a QD-OLED display panel. Fullscreen brightness is notably lower on the Bravia 8 II compared to the S90F, however. As I said above, Im just starting my subjective testing of the Sony Bravia 8 II, so Ive yet to get a full sense of its capabilities. The Bravia 8 IIs lower brightness compared to the LG G5 (and also several flagship mini-LED TVs Ive recently tested) means its picture has less of a vibrant pop when viewing in daylight conditions, and its color, while undoubtedly accurate (see picture accuracy chart), also appears a bit less vibrant. Is the price right? Sony's Bravia 8 II has a compelling picture, but its measured brightness falls below its premium OLED TV competition (Image credit: Future) At $3,500 / 2,999 / AU$3,999 for the 65-inch model, the Sony Bravia 8 II is priced around the same as new flagship OLED TVs such as the LG G5 and Samsung S95D. It has a premium design, along with a great set of audio features such as Acoustic Surface Audio+, which turns the TVs OLED panel into a speaker, and Acoustic Center Sync, which lets it be used as a center channel when paired with compatible Sony speaker systems and soundbars. Its hard to ignore, though, that the new Samsung S90F, an OLED TV with comparable brightness plus a superior set of gaming features, costs $1,000 less at $2,499 / 2,699 / AU$4,299 for the 65-inch model. Thats quite a bit of cash that could otherwise be spent on 4K Blu-rays and other home theater goodies. Does the Sony Bravia 8 II justify its premium price? Well soon have our review wrapped up, and at that point will provide complete thoughts on its performance and value. In the meantime, the premium OLED TV competition is looking pretty tough for 2025, and Sonys flagship model has plenty to prove. You might also like OLED vs Mini-LED: which TV type is best? LG Display announces viability of Dream OLED tech 3 new 4K Blu-rays to add to your collection from May 2025 ====================================================================== Link to news story: https://www.techradar.com/televisions/i-tested-the-sony-bravia-8-ii-oled-tv-an d-i-dont-think-samsung-and-lg-have-anything-to-worry-about --- Mystic BBS v1.12 A47 (Linux/64) * Origin: tqwNet Technology News (1337:1/100) .