Subj : Shopify and Google Cloud integrate to eliminate online shopping s
To   : All
From : TechnologyDaily
Date : Thu Mar 23 2023 13:15:03

Shopify and Google Cloud integrate to eliminate online shopping search 
abandonment

Date:
Thu, 23 Mar 2023 13:05:19 +0000

Description:
Shopify and Google Cloud tackles abandoned cart issue on ecommerce platforms.

FULL STORY
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 Ecommerce platform Shopify has extended its partnership with Google Cloud to 
create a solution for search abandonment to hopefully retrieve sales as the 
end goals. 

In a bid to solve a pain point for retailers, Google Clouds Discovery AI 
solutions will be the latest integration available through Commerce 
Components by Shopify , as research finds search abandonment costs retailers 
around the world more than $2 trillion annually. 

The partnership is a continuation of Shopifys enterprise solution (Commerce 
Components) that launched in January 2023. Shopify evolves 

Google Clouds Discovery AI solutions will be available to large brands 
globally to integrate directly with their online stores, with Commerce 
Components by Shopify. 

Our partnership with Google Cloud brings together the best in commerce with 
the best in search to unlock a trillion dollar opportunity for brands, said 
Harley Finkelstein, President of Shopify. 

We know that 69% of consumers in the US alone say a stores search is the most 
common way they shop, but only around 10% are getting consistently accurate 
search results. Its a massive problem that were excited to help enterprise 
retailers solve through our continued work with Google. Read more 

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> Shopify says its new advertising push will help redefine enterprise retail 

Google Clouds Discovery AI solutions include capabilities such as retail 
search to provide more accurate results for broad search queries online, and 
AI-powered personalization for product display and ordering once shoppers 
choose a category. 

In addition, the tool also recognizes patterns in a consumers behavior, such 
as clicks, adds to cart, purchases, and other information to determine 
shopper taste and preferences. 

Google Clouds integration with Shopify enables brands to quickly deploy the 
power of AI, said Thomas Kurian, CEO of Google Cloud. 

By making it easier for retailers to create best-in-class product discovery 
experiences, shoppers can now find exactly what they want faster. 

Commerce Components gives users access to over 275 points of presence to 
deliver 100ms average storefront API response times, and Google Clouds 
Discovery AI solutions are available globally to enterprise retailers using 
Commerce Components. Here's a list of the best ecommerce hosting services on 
the market



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Link to news story:
https://www.techradar.com/news/shopify-and-google-cloud-integrate-to-eliminate
-online-shopping-search-abandonment


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