Subj : Salesforce wants to help your business its own AI models
To   : All
From : TechnologyDaily
Date : Mon Aug 07 2023 11:30:04

Salesforce wants to help your business its own AI models

Date:
Mon, 07 Aug 2023 10:26:32 +0000

Description:
Bring-your-own-model is coming to Salesforce, as the company looks to help 
customers create their own applications with Einstein Studio.

FULL STORY
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Having demonstrated much of its own AI capabilities (and successfully 
implementing them into its range of CRM software ) , Salesforce is now giving 
businesses the tools to build and deploy their own AI tools . 

The new service, called Einstein Studio, adopts a new Bring Your Own Model 
(BYOM) principle whereby companies can use their own data to power their own 
applications. 

Customers can pull in Salesforce Data Cloud data to train models from 
Salesforces ecosystem of models, such as AWSs Amazon SageMaker and Google 
Clouds Vertex AI. Salesforce Einstein Studio 

In its announcement , the company cites a Gartner study that found that only 
54% of AI projects make it from pilot to production. Salesforce hopes to make 
it both more efficient and more cost-effective for companies to make their 
own tools this way. Read more 

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Because a company can use its own data for training, it will subsequently be 
able to build customized and personalized interactions, boosting customer 
experiences and in hope, driving revenue. Linking to Salesforce also enables 
existing customers to get even more from their data in an era of increased 
focus on cost optimization. 

Einstein Studio is now generally available for prospective users to try out, 
and the company has already provided some direction on how it could first be 
used. 

Financial institutions, for example, could use it to create their own custom 
cross-selling models to help link customers to other services they may want. 
Similarly, the retail industry could create similar tools for recommendation, 
while automotive companies can predict car maintenance schedules. 

Rahul Auradkar, who heads up Unified Data Services and Einstein at 
Salesforce, said: Companies need quick, ROI-driven AI investments that 
deliver value through actionable business insights and personalized customer 
experiences Now, Salesforce customers can harness their own proprietary data 
to power predictive and generative AI across every part of their 
organization. 

 TechRadar Pro asked Salesforce to confirm more information about the pricing 
of Einstein Studio, but the company did not immediately respond. Check out 
the best online collaboration tools for working together



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Link to news story:
https://www.techradar.com/pro/salesforce-wants-to-help-your-business-its-own-a
i-models


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