Subj : Apple rushed Apple Intelligence and now the company is stuck play To : All From : TechnologyDaily Date : Wed Mar 12 2025 15:45:13 Apple rushed Apple Intelligence and now the company is stuck playing catch up Date: Wed, 12 Mar 2025 15:29:24 +0000 Description: Apple Intelligence might be stuck in a cycle of promising too much too soon and working to difficult deadlines. FULL STORY ====================================================================== Apple Intelligence , as a project, still feels poorly defined and a little nebulous even as we approach the anniversary of its reveal in June. Its a bundle of features, some good, and some fairly pointless, and its clearer than ever that Apple, a company thats long come to technologies later than rivals but with an extra panache thats almost unmatched in the industry, is playing catch-up. Ask a more casual iPhone user what Apple Intelligence is or does, and theres a good chance theyll struggle to give you an answer, despite those two words being bandied around on advertisements since before you could even run it. And, with a hefty delay , that could be a sign of things to come. In fact, I asked a bunch of people around me. Their only response was the comically incorrect notification summaries - either because they turned them off or left them on for comedic purposes. For the first time that I can remember, Apple seems lost. Unsure on how best to press forward but with the tech world simultaneously streaking ahead while also feeling Wall Street breathing down its neck. Could the company have done something differently? AI is a tech buzzword the same way Crypto was a few years ago, but its gone beyond that in that every tech product feels like it needs to mention those two letters in some way. Its clear that pressure got to Apple, one of the largest tech companies in the world, which feels relatively unprecedented. As Apples Craig Federighi pointed out at WWDC 2024 in the video above, Apple has been making AI-powered computers for years, but it had been calling it Machine Learning. Those neural engines have been around for years, while Siri, Apples (mostly useless) voice assistant debuted back in 2011. By all rights, Apple could have started the AI arms race if it had wanted to years ago. And yet, the likes of OpenAI and Google have not only breezed past Apple but lapped them. I dont use ChatGPT all that often, but it runs rings around Siri to the point where Apple plugged it into its latest OS updates. If thats not an admission of a fumble, I dont know what is. Apple certainly felt confident in Apple Intelligence when WWDC took place. The company spent a huge amount of time extolling the virtues of it, and I dont doubt some are having plenty of fun creating Genmoji but one glance at the competition tells you that wont cut it anymore, and the company may not have the luxury of time to catch-up. Apple is reportedly lagging behind its internal targets according to Bloombergs Mark Gurman. When Apple unveiled an AI-infused version of Siri last June, the system looked great in computer-generated video, Gurman said in his Power On Newsletter . The new Siri could tap into your personal data to better answer questions, analyze what was on your screen, and more precisely control features and apps. In reality, though, the company barely had a functional prototype. And Apple engineers will need to move mountains to get it finished by May as planned. In fact, Apple has officially delayed the arrival of the Apple Intelligence-powered Siri , stating it's coming "with a future software update." That means coming into WWDC 2025, Apple may not have rolled out everything it promised at WWDC 2024, while other features feel underbaked (why cant I ask ChatGPT something via Siri on a Mac and have it stay on screen, rather than the question and answer vanishing as soon as I click elsewhere?). Gurman has suggested that Apples AI vision of a conversational Siri might not reach users until 2027 with iOS 20. In some ways, weve seen this before with Apple and gaming (hear me out). Macs can run games, but consumers have always known that theyll get more games and a better experience out of a Windows machine or a dedicated console. Sure, Apple can show how its latest MacBooks now run Cyberpunk 2077 almost half a decade after it first launched, but its so far behind that Apple has seemingly lost interest in competing. The same now feels true of Apples AI push the company has given it a go, but youll get more AI functionality from rivals. The difference is that AI is seen as the future of computing, whereas gaming has always been a niche Apple hasnt necessarily wanted to invest as heavily in. The next couple of years will be fascinating to watch unfold. Apples transition to its own silicon put the spotlight back on the Mac (pun intended), but now it feels as though it needs to, as Gurman says, move mountains to keep it there. You might also like Netflix tried to fix 80s sitcom A Different World with AI but it gave us a different nightmare Gemini is coming to Google Calendar, heres how it will work and how to try it now It turns out ChatGPT o1 and DeepSeek-R1 cheat at chess if theyre losing, which makes me wonder if I should I should trust AI with anything ====================================================================== Link to news story: https://www.techradar.com/computing/artificial-intelligence/apple-rushed-apple -intelligence-and-now-the-company-is-stuck-playing-catch-up --- Mystic BBS v1.12 A47 (Linux/64) * Origin: tqwNet Technology News (1337:1/100) .