Subj : Qualcomm poaches Xeon chief architect to compete better with AMD
To   : All
From : TechnologyDaily
Date : Wed Jan 15 2025 23:15:05

Qualcomm poaches Xeon chief architect to compete better with AMD and Intel in 
AI data center CPU market

Date:
Wed, 15 Jan 2025 23:12:00 +0000

Description:
Qualcomm taps Intel Xeon veteran Sailesh Kottapalli to drive innovation and 
advancing its data center CPU push.

FULL STORY
======================================================================Qualcomm
 currently sells AI accelerator processors but has the CPU market in its 
sights Sailesh Kottapalli's expertise is in x86 architecture, not Arm But 
that didn't stop Qualcomm from bringing him onboard to lead its data center 
team 

Qualcomm, renowned for its Snapdragon processors powering business 
smartphones and laptops around the world, has made a potentially key hire as 
it looks to challenge the likes of AMD and Intel in the processor market. 

The companys latest coup is hiring Sailesh Kottapalli, a former chief 
architect for Xeon processors and a 28-year Intel veteran. 

Kottapalli joined Qualcomm as senior vice president in early January 2025, 
bringing extensive expertise in designing high-performance x86 server chips. 
Kottapalli's move to Arm 

Kottapalli wrote on LinkedIn that the opportunity to innovate and grow while 
helping to scale new frontiers was immensely compelling to mea 
once-in-a-career opportunity that I could not pass on. 

What makes the move significant, given Qualcomms reliance on Arm-based 
designs, is Kottapallis expertise in x86 architecture. His leadership could 
help bridge the gap between Qualcomms existing technology and the demanding 
requirements of data center CPUs. A renewed push for the data center 

Qualcomm had retreated from server CPU development back in 2018, but the 
company has now revealed plans to develop high-performance, energy-efficient 
server solutions tailored for data center applications. 

This journey began with its Snapdragon X series for PCs, featuring custom 
Arm-based cores derived from its $1.4 billion acquisition of the startup 
Nuvia back in 2021, that built to a legal crescendo in a Delaware court in 
December 2024 when Arm alleged that Qualcomm's acquisition breached its 
licencing terms. Though a federal jury sided with Qualcomm, Arm is seeking a 
retrial. 

For now, though, Qualcomm has been expanding its presence in the data center 
sector, with AI accelerator chips under the Qualcomm Cloud AI brand supported 
by industry leaders like AWS, HPE, and Lenovo. You might also like Here's a 
list of the best mini PC for every budget We've also listed the best AI tools 
right now Spending on data centers hit a high in 2024, but it won't last



======================================================================
Link to news story:
https://www.techradar.com/pro/qualcomm-poaches-xeon-chief-architect-to-compete
-better-with-amd-and-intel-in-ai-data-center-cpu-market


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