Subj : Many companies are still struggling with sustainability goals, an
To   : All
From : TechnologyDaily
Date : Mon Jul 03 2023 13:00:03

Many companies are still struggling with sustainability goals, and the 
C-suite may to blame

Date:
Mon, 03 Jul 2023 11:02:16 +0000

Description:
CEOs are passing the buck to CTOs, but even they are failing to reach tech 
zero on the road to ultimate sustainability.

FULL STORY
======================================================================

According to Intel, most businesses are still falling well short of reaching 
their sustainability goals, and its often because of their failure to adapt 
to newer technologies quickly enough. 

The company's study of more than 1,500 senior IT leaders, 250 CEOs, and 250 
chief sustainability officers (CSOs), found a clear appetite for tech zero, 
which Intel defines are the reduction of an organizations IT function carbon 
footprint. 

Around four in five of the respondents believe that their companys CTO has a 
vital role in achieving sustainability targets. Technology will help us meet 
sustainability goals 

In an effort to help put itself on the map in this area of companies 
decisions, Intel has put together an advisory board of tech and 
sustainability leaders. Together, they will guide organizations along their 
path to better sustainability by incorporating real-world business demands 
into their agenda. Read more 

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The seven panel members include high-ranking representatives from companies 
like RedHat, Cisco, IBM, and Shell. 

Intel corporate VP and digital transformation officer, Motti Finkelstein, 
said: The new role of the sustainable CTO will play a crucial part in an 
organizations transition to net zero, but CTOs cant navigate the challenges 
they will face alone, hinting at the companys new initiative to help guide 
CTOs. 

Citing a lack of knowledge, investment, and innovation as three limiting 
factors, Intel lined out four steps that should appear on every sustainable 
CTOs roadmap to tech zero: Build skills to understand where to optimize Get 
buy-in from the wider business Understand the data and optimize existing 
infrastructure Plan for solution and software innovation 

With support from sectors including hyperscalers, financial services, 
healthcare, transportation, education, and retail, Intel hopes that more 
businesses can achieve their goals thanks to relatable, applicable guidance. 
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Link to news story:
https://www.techradar.com/pro/many-companies-are-still-struggling-with-sustain
ability-goals-and-the-c-suite-is-to-blame


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