Subj : The cheaper Apple Vision Pro will still be painfully expensive, n
To   : All
From : TechnologyDaily
Date : Mon Oct 14 2024 15:45:04

The cheaper Apple Vision Pro will still be painfully expensive, new price 
rumor claims

Date:
Mon, 14 Oct 2024 14:40:20 +0000

Description:
Apples cheaper Vision Pro headset will sacrifice features to bring the price 
down  but its cost will still be high.

FULL STORY
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Weve known for months that Apple is working on a cheaper version of the 
Vision Pro headset , but the actual price of the device has remained 
something of a mystery. Now, though, we might have a better idea of how much 
itll cost  and its hardly what youd call cheap. 

According to reliable Bloomberg journalist Mark Gurman , the cut-price Vision 
Pro headset  due to launch as early as next year  will cost around $2,000" 
(or about 1,500 / AU$3,000). That will still put it comfortably at the top 
end of all the best virtual reality (VR) headsets , though, so its unlikely 
to ever be positioned as an affordable product. 

Still, $2,000 is close to half the current asking price of the Vision Pro, 
which will set you back a mighty $3,499. While the price is not entirely 
unjustified  the Vision Pro has some of the best and most advanced tech 
inside any consumer VR headset on the market  its held the product back from 
being a true mainstream success. 

But by bringing out a cheaper alternative to the regular Vision Pro, Apple 
will be able to offer a (somewhat) easier route into its 'spatial computing' 
ecosystem. The company saw success using this tactic with the HomePod and 
HomePod mini, although with such vast price differences between these 
speakers and Apples headset, being able to replicate that feat with the 
Vision Pro is far from guaranteed. Redefining affordability (Image credit: 
Future) 

Going from $3,499 to $2,000 is still a massive drop in price, so how exactly 
will Apple make it happen? Gurman believes that the cheaper device will 
probably use an inferior processor and cheaper materials in order to drive 
the cost down. As well as that, Apple is also planning to drop the EyeSight 
feature that displays a users eyes on the outside of the headset. 

With all these changes, Gurman says Apple is expecting unit sales of the 
device to be at least double the level of the Vision Pro. But considering the 
low sales figures of the current Vision Pro, Gurman adds thats not saying 
much. 

The lower-priced Vision Pro is just one of the future augmented reality (AR) 
devices that Apple is working on. Also in the pipeline is a second-generation 
Vision Pro , as well as Apples ultimate goal in this field, which is a pair 
of lightweight AR glasses similar to the Ray-Ban Meta smart glasses . 

But given how the Vision Pro doesnt seem to be flying off the shelves, it 
would make sense for Apple to focus its efforts on bringing the price down to 
encourage more people to give it a try. You might also like The cheaper Apple 
Vision Pro could come with these big trade-offs  and make the Meta Quest 3 
look a bargain The iPhone 16 is the best evidence we have that a much cheaper 
Vision Pro is on the way A cheaper Apple Vision Pro might not land until 2026 
 and Samsung's XR/VR headset could steal its lunch



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Link to news story:
https://www.techradar.com/computing/the-cheaper-apple-vision-pro-will-still-be
-painfully-expensive-new-price-rumor-claims


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