Subj : Amazon is launching its own version of Shark Tank for SMBs
To   : All
From : TechnologyDaily
Date : Tue Oct 01 2024 17:15:05

Amazon is launching its own version of Shark Tank for SMBs

Date:
Tue, 01 Oct 2024 16:02:00 +0000

Description:
Amazon takes on Shark Tank with its own show with celebrity panelists, 
featuring winning products on a dedicated storefront.

FULL STORY
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Amazon Prime has launched its own take on Shark Tank to give entrepreneurs 
the chance to get their products featured online. 

Hosted by actor and comedian JB Smoove, Buy It Now is designed to feature 
everyday Americans each pitching their own innovative products in front of a 
live audience and a panel of investors. 

Successful pitchers will secure a spot for their product in the exclusive Buy 
It Now storefront on Amazon, with one entrepreneur from each episode winning 
a $20,000 prize. Amazon Prime to take on Shark Tank, Dragons Den 

Although the programme uses a similar principle to Americas Shank Tank and 
Britains Dragon Den, it will place a bigger emphasis on the audience, 
referred to as The 100, who will vote on whether they like the product before 
it goes to a panel of celebrity judges and Amazon execs. 

The company has already confirmed panel appearances from Gwyneth Paltrow, 
Anthony Anderson, Tony Hawk and Tabitha Brown. Execs like Jenny Freshwater, 
VP of Amazon Fashion & Fitness, and Jamie Siminoff, founder of Ring, will 
also make an appearance. 

Besides being on the bandwagon of a popular show format, Amazons move will 
also draw a closer link between the companys ecommerce and entertainment 
businesses by featuring winning products on the dedicated storefront. 

Following an initial launch of three episodes on October 30, Buy It Now will 
stream for a further 13 weeks until January 8. 

Amazon has also planned to run a secondary weekly show  This is Small 
Business: Behind the Buy. The behind-the-scenes episodes will offer insights 
from winning entrepreneurs and other not-seen-before content. 

As consumers battle rising subscription fees globally, Amazons efforts to 
intertwine two of its core businesses and create a do-it-all ecosystem, 
similar to Musks ambitions with X, could bode well for it. More from 
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in consumer spending Weve listed the best streaming services



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Link to news story:
https://www.techradar.com/pro/amazon-is-launching-its-own-version-of-shark-tan
k-for-smbs


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