Subj : Many businesses are still holding back on spending big when it co
To   : All
From : TechnologyDaily
Date : Tue Aug 20 2024 14:45:04

Many businesses are still holding back on spending big when it comes to AI

Date:
Tue, 20 Aug 2024 13:34:58 +0000

Description:
Generative AI is more likely to assist SEO strategies, data analysis and 
content recommendation than create pure content.

FULL STORY
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Despite the ongoing buzz surrounding artificial intelligence ( AI ), new 
research has revealed a cautious approach among top executives to integrating 
the technology in some organizations. 

A report, from WordPress VIP found there appears to still be widespread 
hesitation when it comes to integrating AI into budgets. 

The company noted three in five (60%) C-level executives havent yet allocated 
specific funds for AI, even though three-quarters anticipate doing so in the 
coming year. AI spend could be even bigger 

The reluctance to allocate large budgets to AI highlights uncertainty in the 
C-suite about whether the technology is ready to revolutionize businesses . 
While many execs recognize AIs potential, particularly when it comes to SEO, 
data analysis and content recommendations, a large number are still uncertain 
about using AI for content generation. 

Besides uncertain attitudes, many businesses lack the right foundations. Only 
one-third (30%) of executives said their organization had a data-driven 
content strategy, with half indicating it wasnt data-driven at all. 

Early concerns that AI could replace human workers continue to be challenged 
with WordPress VIPs report, which found that only half (52%) believe that AI 
could even effectively supplement human work, let alone serve as a viable 
replacement. 

Looking ahead, the report asserts that AI is in its early adoption phase, and 
the tech is more likely to centre around supporting tools like SEO 
optimization, data analysis and content recommendations rather than pure 
content generation. More from TechRadar Pro Check out the best AI writers 
around today UK government set to back working from home to boost 
productivity Weve rounded up a list of the best productivity tools to unlock 
more cost savings



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Link to news story:
https://www.techradar.com/pro/many-businesses-are-still-holding-back-on-spendi
ng-big-when-it-comes-to-ai


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