Subj : New Fujifilm Instax Square SQ40 could combine the best of Fuji's
To   : All
From : TechnologyDaily
Date : Wed Jun 14 2023 20:00:03

New Fujifilm Instax Square SQ40 could combine the best of Fuji's instant 
worlds

Date:
Wed, 14 Jun 2023 18:36:21 +0000

Description:
Leaked press release shows the new retro Fujifilm Instax SQ40 in black faux 
leather

FULL STORY
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The latest addition to Fujifilms range of Instax cameras has been leaked and 
it certainly packs the retro charm. The press release, shared by Fuji Rumors 
, reveals the Fujifilm Instax SQ40, a camera that takes its design cues from 
the Instax Mini 40 and combines that with the Instax square instant film 
format that the Instax SQ1 uses. 

Pictures reveal a faux-leather black texture with silver-effect accents on 
the lens and shutter button. Were big fans of the Mini 40s retro charm, while 
preferring the larger size of the Instax square film, and so the SQ40 
delivers the best of both worlds. This could be one of the best instant 
cameras , even if it wont be as pocketable as the Mini 40. 

The new camera will feature automatic exposure for point-and-shoot 
simplicity, plus a retractable lens that works like the Fujifilm Instax Mini 
12 : two shooting modes; standard and closeup, and in the off position the 
lens is fully retracted. 

Closeup mode reduces the minimum focal distance so you can squeeze more 
subjects into your selfies and closeups. For everything else, you can use the 
standard shooting mode. 

Otherwise, details are sparse, but well be sure to give a full picture once 
weve directly received official specifications. (Image credit: Fujifilm) 
Price and release date, and new Sunset Square film 

The Fujifilm Instax SQ40 has a suggested list price of $149.99 (about 130 / 
AU$250) and is expected to be available at the end of June 2023. 

Alongside the launch of the SQ40, Fujifilm will add a Sunset variety of its 
Square film that features soft color gradients that the company says are 
reminiscent of a serene sunset. 

A regular twin pack (2x10 sheets) of Square color film costs $24.99 / 16.99 / 
AU$34.95 and is also available with different colored borders including 
Rainbow, plus a Monochrome version of the film (prices vary).



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Link to news story:
https://www.techradar.com/news/new-fujifilm-instax-sq40-leaked


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