Subj : WhatsApp Business is changing messgaing rate to cut down on spam
To   : All
From : TechnologyDaily
Date : Fri Jul 12 2024 13:15:04

WhatsApp Business is changing messgaing rate to cut down on spam

Date:
Fri, 12 Jul 2024 12:01:13 +0000

Description:
WhatsApp knows youre fed up of receiving marketing messages, so its charging 
businesses more to send them.

FULL STORY
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WhatsApp Business is set to revise its messaging rate in a bid to reduce 
marketing spam and enhance user experience. 

Effective from August 4, utility message rates will be decreased, while 
marketing message rates will see a rise from October 4. 

Under Metas updated pricing structure, businesses are charged based on four 
categories: marketing, utility (eg order updates), authentication (eg 
one-time passwords) and service (customer service). WhatsApp Business 
marketing messages will become more expensive 

In India, marketing rates are set to rise from $0.0099 to $0.0107 (up 8%), 
however utility conversations will see a significant drop of 67%, from 
$0.0042 to $0.0014. 

The changes address concerns of rising unsolicited WhatsApp messages, leading 
to increased spam across more channels. Traditionally, customers received 
marketing spam via email, however direct access into consumers messaging 
inboxes has been met with mixed reactions. 

Testing in India earlier this year to block messages deemed less likely to be 
read was positive, and the company has started to expand its new guidelines 
globally. 

The company commented (via TechCrunch ): People turn to WhatsApp to do 
everything from asking questions about a product, receiving a boarding pass, 
or getting an offer for a holiday sale. There can be too much of a good 
thing, so were working to find the right combination of tools to get this 
right so people continue having a great experience messaging businesses on 
WhatsApp. 

Regardless of the perception of marketing, WhatsApp Business has become a 
significant revenue stream for Meta, boasting more than 200 million users 
globally. By changing its pricing structure, the company continues with its 
battle to pacify users on both ends of the spectrum both consumers and 
businesses. More from TechRadar Pro A big WhatsApp update will soon make it 
easier to find your chats  here's how Check out our roundup of the best 
social media management tools Take your shop online with the best ecommerce 
platforms



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Link to news story:
https://www.techradar.com/pro/whatsapp-business-is-changing-messgaing-rate-to-
cut-down-on-spam


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