Subj : Global PC market goes from strength to strength as Mac sales give
To   : All
From : TechnologyDaily
Date : Wed Jul 10 2024 13:15:05

Global PC market goes from strength to strength as Mac sales give Apple a 
huge boost  now just wait for AI PCs

Date:
Wed, 10 Jul 2024 12:12:44 +0000

Description:
Global PC sales are heading up thanks to Mac updates and refresh cycles 
brought on by Windows 11 upgrades.

FULL STORY
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New analyst figures have claimed the PC market is back to gaining the 
momentum it needs to start growing again. 

 IDC figures claim during Q2 2024, shipments of desktops and notebooks 
increased by 3-3.4% year-over-year to 62.8-64.9 million units, with portable 
laptop models continuing to lead the way accounting for around four in five 
shipments and experiencing the biggest growth. 

The healthy increase can be attributed to both the nearing end-of-life of 
Windows 10 and the rise in interest in upcoming AI-capable PCs, as well as a 
surge in Apple's Mac devices. PC industry is heading in the right direction, 
finally 

Canalys Principal Analyst Ishan Dutt commented: The PC industry is going from 
strength to strength with a third consecutive quarter of growth. 

During the quarter that ended on June 30, Copilot+ PCs were launched and 
Apple announced its plans for generative AI, which Canalys suspects 
contributed to strong sales. 

While Apples market share continues to hover around the 7-9% mark, the 
company saw a healthy rise in shipments compared with the same period in 
2023. Canalys tracks the growth as 6%, IDC calculating a more optimistic 
20.8% growth. Cupertinos Mac manufacturer will post its most recent quarterly 
report on August 1. 

Ryan Reith, group vice president with IDC's Worldwide Device Trackers, added: 
Plenty of market hype around AI PCs and a less sexy but arguably more 
important commercial refresh cycle, seems to be what the PC market needed. 

Looking ahead, both analyst companies are predicting spiked interest later 
this year when Apples anticipated AI-enhanced hardware is met with similar 
noise from Qualcomm, Intel and AMD around both consumer and commercial AI 
PCs. More from TechRadar Pro PC shipments are now back above pre-pandemic 
levels  but you might still want to hold off buying one These are the best 
mobile workstations and best business laptops For something more fixed, 
consider the best workstations



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Link to news story:
https://www.techradar.com/pro/global-pc-market-goes-from-strength-to-strength-
as-mac-sales-give-apple-a-huge-boost


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