Subj : Microsofts latest bid to cajole Windows 11 users into switching t
To   : All
From : TechnologyDaily
Date : Thu Jun 20 2024 15:15:04

Microsofts latest bid to cajole Windows 11 users into switching to Edge is a 
pop-up 3D banner - and Im not impressed

Date:
Thu, 20 Jun 2024 14:06:26 +0000

Description:
Microsoft takes another swing and a miss trying to convince Windows 11 users 
to make Edge their default browser.

FULL STORY
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Microsoft has revealed a new tactic in its campaign to persuade Windows 11 
users to switch to the Edge browser - and its a 3D banner, no less. 

I suppose thats a bit different from the usual nags Ive seen from Microsoft, 
which has tried so hard, for so very long, to cajole users into switching to 
Edge. And honestly, some of these attempts have gotten rather tiresome. 

This most recent move to entice new users is a pop-up banner that appears 
when you open Edge directly (or when opening a file, like a PDF, which is set 
to fire up Edge), and it features a prompt to get you to set Edge as your 
default browser. 

Going by the screenshot taken by Windows Latest , the banner tries to sway 
you by stating that Edge will protect you against phishing and malware 
attacks while employing some kind of a limited three-dimensional effect with 
the visuals here.
 (Image credit: Mayank Parmar via Windows Latest ) 

In the past, Microsoft has made many attempts to get people to switch to 
Edge. A classic example is the experience when youre trying to download 
Google Chrome on a new machine youve got to use Edge as its there by default 
in Windows 11  and a banner pops up letting you know that Edge is just as 
good, if not better and that theres no need to download Chrome. 

While I cant comment on the effectiveness of these kinds of banners and 
pop-ups, I can say that its not a concept that works for me. Personally, 
having multiple nag panels trying to get me to do something is not an 
approach that works - in fact, it kind of makes me more determined to never 
open Edge ever again. 

Now, dont get me wrong: I dont think Edge is an explicitly bad browser by any 
means, and with the recent AI improvements and features implemented by 
Microsoft, it has become more popular . However, by now, Microsoft should 
know that nobody likes a nag, and every little nudge and push makes me - and 
probably others, too - less likely to give Edge a try. 

For now, Ill stick with Google Chrome and dismiss these prompts out of 
principle. You might also like... Windows 11 could make checking your phone 
from your PC even better  so Apple, take note for macOS Sequoia Microsofts 
embarrassment over Recall fiasco gets worse as Windows 11 feature becomes the 
butt of Apple execs joke Windows 11 remains an unloved OS  but why won't 
people upgrade?



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Link to news story:
https://www.techradar.com/computing/windows/microsofts-latest-bid-to-cajole-wi
ndows-11-users-into-switching-to-edge-is-a-pop-up-3d-banner-and-im-not-impress
ed


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