Subj : Technics turntable collab with Lamborghini brings new meaning to
To   : All
From : TechnologyDaily
Date : Thu May 09 2024 14:30:05

Technics turntable collab with Lamborghini brings new meaning to the phrase 
direct drive motor

Date:
Thu, 09 May 2024 13:21:43 +0000

Description:
Technics has worked with Lamborghini on a motoring-inspired design of its 
popular SL-1210MK7 DJ turntable.

FULL STORY
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Technics has revealed a special-edition turntable it has created in 
collaboration with car manufacturer Lamborghini, called the SL1200M7B. Priced 
officially at 1,499 (about $1,610/ 1,299 / AU$2,449) the SL-1200M7B is 
expected to ship around July 2024. 

Announced at High End Munich 2024  where we've already seen Q Acoustic reveal 
its Q3000c speakers and Dali unveil its five-strong range Rubikore speaker 
range  Technics, which makes some of some of the best turntables around, 
announced the arrival of the SL1200M7B with the player on display next to, 
what else, but a striking orange Lamborghini Revuelto  revealing the collab 
in style.(See below.) 

The 1200M7B, a direct-drive turntable, comes built-in with features inspired 
by Technics' popular 1200Mk7/1210MK7 DJ turntables, including pitch control 
and reverse play functions. It also comes with a high-rigidity cabinet, high 
damping insulator and utilizes a two-layer platter structure to improve 
stability and reduce vibrations. 

The SL1200M7B's coreless direct drive is said to offer "stable rotation free 
of cogging" and there's a starting torque/brake speed adjustment function as 
well (never have torque and brake been more apt terms in a turntable). How 
else do you announce a Technics x Lamborghini collab than with an actual 
Lamborghini Revuelto? (Image credit: Future) Vibrant design  and a novelty, 
free gift 

In terms of aesthetics, the SL1200M7B will be available in three colors: 
green, orange and yellow, which are the most iconic liveries of Lamborghini's 
cars. It will also feature a Y-shaped design, again inspired by Lamborghini. 
The stylus illuminator will feature a bright and long-life LED too. 

Buyers of the SL1200M7B will also receive an interesting free gift  a picture 
disc vinyl, featuring a shot of the Revuelto's tyre on the record itself, 
which comes with recordings of both engine and driving sounds of iconic 
Lamborghini motors, including the Murcilago LP 640 and 25th Anniversary 
Countach. 

This isn't the first audio and car design collaboration we've seen, with 
Cambridge Audio recently revealing a DeLorean themed version of its Evo 150 
streaming amp (and there have been quite a few more)  the two markets have 
always gone hand in hand. 

The non-Lambo SL120MK7 is available for $1,099 / 899, though, so you are 
paying a fair amount more for this special-edition turntable. Are the design 
tweaks and extra features worth it? That's between you and your bank manager. 
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in 2024 Pro-Jects Juke Box E1 turntable brings vinyl, Bluetooth and amps in 
an ultra-chic all-in-one



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Link to news story:
https://www.techradar.com/audio/turntables/technics-turntable-collab-with-lamb
orghini-brings-new-meaning-to-the-phrase-direct-drive-motor


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