Subj : Tim Cook explains why Apples generative AI could be the best on s To : All From : TechnologyDaily Date : Fri May 03 2024 11:30:05 Tim Cook explains why Apples generative AI could be the best on smartphones and he might have a point Date: Fri, 03 May 2024 10:24:48 +0000 Description: Tim Cook believes Apples upcoming artificial intelligence has an advantage that its AI rivals cant match. FULL STORY ====================================================================== Its an open secret that Apple is going to unveil a whole host of new artificial intelligence (AI) software features in the coming weeks, with major overhauls planned for iOS 18 , macOS 15, and more. But its not just new features that Apple is hoping to hype up its the way in which those AI tools are put to use. Tim Cook has just let slip that Apples generative AI will have some major advantages over its rivals. While the Apple CEO didnt explain exactly what Apples generative AI will entail (we can expect to hear about that at WWDC in June ), what he did say makes a whole lot of sense. Speaking on Apples latest earnings call yesterday, Cook said: We believe in the transformative power and promise of AI, and we believe we have advantages that will differentiate us in this new era, including Apples unique combination of seamless hardware, software, and services integration, groundbreaking Apple silicon with our industry-leading neural engines, and our unwavering focus on privacy, which underpins everything we create. Cook also said Apple is making significant investments in generative AI, and that he has some very exciting things to unveil in the near future. We continue to feel very bullish about our opportunity in generative AI, he added. Why Tim Cook might be right (Image credit: Unsplash [Omid Armin]) There are plenty of reasons why Apples AI implementation could be an improvement over what has already come before it, not least of which is Apples strong track record when it comes to privacy. The company often prefers to encrypt data and run tasks on your device rather than sending anything to the cloud, which helps ensure it cant be accessed by nefarious third parties. When it comes to AI, it looks like this approach might play out again. Bloomberg journalist Mark Gurman, for example, has reported that Apples upcoming AI features will work entirely on your device , thereby continuing Apples privacy tradition. If successful, it could be a more ethical approach to AI than that employed by Apples rivals, which are often dogged by privacy and security scandals . As well as that, the fact that Apple creates both the hardware and software in its products allows them to be interlinked incredibly tightly in ways most of its competitors cant match. It also means devices can be designed with specific use cases in mind that rely on hardware and software working together, rather than Apple having to rely on outside manufacturers to play ball. In terms of AI, that could result in all kinds of benefits, from performance improvements to new app features. Well find out for sure in the coming weeks. Apple is hosting an iPad event on May 7, which the Washington Post has suggested Apple might use to hint at upcoming AI capabilities. Beyond that, the companys Worldwide Developers Conference (WWDC) lands on June 10, where Apple is expected to devote significant energy to its AI efforts. Watch this space. You might also like Apples AI features in iOS 18 might only work on your device heres what that means Apple is forging a path towards more ethical generative AI - something sorely needed in today's AI-powered world Rapid AI development is putting security and privacy at risk ====================================================================== Link to news story: https://www.techradar.com/computing/artificial-intelligence/tim-cook-explains- why-apples-generative-ai-could-be-the-best-on-smartphones-and-he-might-have-a- point --- Mystic BBS v1.12 A47 (Linux/64) * Origin: tqwNet Technology News (1337:1/100) .