Subj : Report claims Vision Pro sales have fallen sharply as Apple strug
To   : All
From : TechnologyDaily
Date : Wed Apr 24 2024 11:30:05

Report claims Vision Pro sales have fallen sharply as Apple struggles to whip 
up demand

Date:
Wed, 24 Apr 2024 10:28:13 +0000

Description:
An Apple analyst believes Apple has slashed shipments of the Vision Pro as it 
has struggled to generate sales.

FULL STORY
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Sales of Apples Vision Pro headset have been so low that the company has been 
forced to drastically cut its shipment forecasts, meaning it expects to sell 
far fewer than previously thought over the next year. Thats according to a 
recent report from analyst Ming-Chi Kuo, and if its true it will come as a 
bitter blow to Apple and the device it sees as its next big thing. 

Kuo is thought to have reliable sources inside Apples supply chain. In a post 
on Medium , he claimed that Apple has cut its 2024 Vision Pro shipments to 
400-450k units. Thats well below the market consensus of 700-800k units or 
more, Kuo says. 

The analyst pointed out that this cut has come before the Vision Pro has 
launched outside the United States , which means that demand in the US market 
has fallen sharply beyond expectations. If Apple has struggled to sell the 
Vision Pro on its home turf, will it be able to turn things around elsewhere? 

Kuo didnt give a reason for the apparently low shipments of the Vision Pro, 
but the device has come in for its fair share of criticism since launching. 
Complaints have focused on its high price and heavy weight , which can make 
it uncomfortable to wear over long periods of time. Delays and 
disappointments (Image credit: Future / Lance Ulanoff) 

If Kuos report is correct, theres no doubt that Apple will be disappointed at 
having to reduce the number of units it hopes to sell this year. The Vision 
Pro is easily one of the best and most powerful VR headsets on the market, 
and as we noted in our Apple Vision Pro review , it offers a compelling 
experience in a wide range of ways. Unfortunately for Apple, it seems that 
that has not been enough to boost sales. 

Cutting the number of units Apple expects to sell will have a knock-on effect 
elsewhere, Kuo believes. For one thing, there may be no new Vision Pro model 
in 2025, the report states. The updated Vision Pro had been expected at some 
point in the second half of 2025, says Kuo, but that now looks increasingly 
in doubt. 

Previously, Kuo had claimed that we would not see a Vision Pro with 
significant changes until 2027 . An update would come in late 2025 or early 
2026, he believed, but Apple would focus on improving the production process, 
meaning the user experience will not differ from the current model. 

Kuo didnt mention whether the rumored cheaper Vision Pro headset has also 
been delayed. This model is expected to cut some of the high-end features in 
the Vision Pro in order to bring the price down and could be one way for 
Apple to address the issue of low sales. It now looks like that device cant 
come soon enough for the company. You might also like Apple Vision Pro 
review: The spatial computing revolution is here, and I love it Apple Vision 
Pro 2 leak reveals what's coming next for Apple's headset Early Apple Vision 
Pro testers complain about the headset's weight



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Link to news story:
https://www.techradar.com/computing/report-claims-vision-pro-sales-have-fallen
-sharply-as-apple-struggles-to-whip-up-demand


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