Subj : iOS 18 could bring generative AI to your iPhone in the most Apple
To   : All
From : TechnologyDaily
Date : Mon Apr 22 2024 12:45:05

iOS 18 could bring generative AI to your iPhone in the most Apple way possible

Date:
Mon, 22 Apr 2024 11:38:11 +0000

Description:
The latest rumors suggest that Apple's proprietary LLM will run entirely 
on-device.

FULL STORY
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Its no secret that Apple has been biding its time on the AI front , and the 
latest intelligence surrounding iOS 18 suggests that the companys upcoming 
generative AI features could differ from those already available on Samsung 
and Google Pixel devices in one key way. 

According to Bloombergs resident Apple expert Mark Gurman (via MacRumors ), 
Apple's generative AI features will be underpinned by a proprietary large 
language model (LLM) that runs entirely on-device, rather than via the cloud. 
This approach would prioritize speed and privacy, since an on-device LLM 
doesnt require an internet connection to function, though Apple's AI tools 
may be slightly less powerful than those available from cloud-based rivals 
(like Galaxy AI) as a result. 

To combat the latter point, Gurman hints that Apple could fill in the gaps by 
licensing technology from Google and other AI service providers. The tipster 
has previously reported that Apple is in active negotiations with Google to 
license Google Gemini for certain iOS 18 features , so a Google-assisted 
Apple LLM is looking increasingly likely, despite our initial skepticism . 

As above, on-device processing delivers quicker response times and superior 
privacy over cloud-based solutions, which fits with Apples traditional 
commitment to style, simplicity and security. Indeed, according to Gurman, 
this is how Apple will market its AI features  as reliable, usable tools that 
enhance users daily lives, rather than all-powerful creative ones. Superior 
Siri (Image credit: Apple) 

Theres still no word on what Apple's AI features will be, exactly, but the 
likes of Siri, Messages, Apple Music and Pages are expected to receive 
significant AI-based improvements in iOS 18, with the former reportedly in 
line for a ChatGPT-style makeover . 

Rumors suggest that Siri, specifically, will also harness generative AI to 
understand not just your vocal requests, but also the context behind them, 
which will presumably make the once-pioneering voice assistant a much more 
useful feature of the best iPhones , iPads and MacBooks, as well as, we hope, 
Apples long-awaited HomePod with a touchscreen . 

In any case, Apples suite of AI features are reportedly on track for a grand 
unveiling at WWDC 2024 , so we dont have too long to wait before we find out 
how the iPhone 16 , iPhone 16 Pro Max and other iOS 18-compatible devices 
will challenge the current best phones on the market in the AI department. 
You might also like... More leaked iPhone 16 dummy units echo previous design 
leaks The iPhone 16 could be sold in seven shades Battery capacities for all 
four iPhone 16 models have leaked



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Link to news story:
https://www.techradar.com/phones/iphone/ios-18-could-bring-generative-ai-to-yo
ur-iphone-in-the-most-apple-way-possible


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