Subj : UK businesses are turning to TikTok Shop and eCommerce to boost d
To   : All
From : TechnologyDaily
Date : Mon Apr 22 2024 11:45:05

UK businesses are turning to TikTok Shop and eCommerce to boost digital 
presence

Date:
Mon, 22 Apr 2024 10:30:00 +0000

Description:
Fiverr reveals the essential nature of freelancers in digital transformation, 
and theyre already helping businesses with TikTok.

FULL STORY
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According to the freelancer online marketplace Fiverr, Britains businesses 
are increasingly relying on external support to strengthen their digital 
presence, and TikTok is quickly becoming a buzzword for those looking to stay 
on-trend. 

The companys Spring 2024 Business Trends Index, which analyzed millions of 
Fiverr enquiries, found that digital services saw the largest increase in 
demand over the last six months, with TikTok leading the way for many 
businesses, especially among ecommerce businesses. 

The figures also revealed that Manchester had become the leading city in 
terms of the number of freelancers, followed by Southampton and Coventry. 
Manchester was also found to be the most lucrative city for freelancers 
outside of London, with Leeds and Birmingham also proving to be good cities 
for freelancers. Freelancers are helping UK businesses get to grips with 
TikTok 

Searches for TikTok Video ads topped the growth charts for those looking to 
strengthen their digital presence, with a 150% increase in searches, while 
TikTok Shop saw a considerable 520% increase within retail searches. 

Bukki Adedapo, UK Country Manager for Fiverr, commented: In the UK weve seen 
a significant spike in businesses looking to expand their digital footprint 
through social media platforms, in particular TikTok. While marketing on 
social media is nothing new, its notable that platforms that began as 
vehicles for entertainment have evolved to become marketplaces where 
businesses sell products directly to customers on top of trying to maximise 
their online presence. 

TikTok-related services also saw considerable growth across other countries 
analyzed by Fiverr, including France, Italy and Israel. 

Besides TikTok-related searches, Fiverr customers have also been searching 
for user-generated content creators, Facebook ads campaigns and website SEO. 
Fiverr says these searches suggest that Britains businesses are focusing on 
improving branding and online presence, and freelance creatives are helping 
them to stay ahead of trends. 

Apart from shedding light on emerging trends and the importance of TikTok in 
todays online landscape, Fiverrs research has also revealed the essential 
role of freelancers in shaping digital strategies for businesses, offering a 
cost-effective and time-efficient way of tackling digital challenges. More 
from TechRadar Pro These are the best productivity tools and best online 
collaboration tools TikTok says it helped SMBs make billions last year Check 
out the best ecommerce platforms



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Link to news story:
https://www.techradar.com/pro/uk-businesses-are-turning-to-tiktok-shop-and-eco
mmerce-to-boost-digital-presence


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