Subj : Meta is using AI to build the next generation of online ads
To   : All
From : TechnologyDaily
Date : Fri May 12 2023 10:15:03

Meta is using AI to build the next generation of online ads

Date:
Fri, 12 May 2023 09:02:33 +0000

Description:
Meta wants to help advertisers offer variation and diversification with its 
new AI and automation tools.

FULL STORY
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Meta has unveiled a swathe of AI-powered tools for advertisers to create more 
effective ads across its platforms, including Facebook and Instagram, along 
with a handful of other features for ad developers. 

The announcement sees the introduction of its AI Sandbox, which serves as a 
testing playground for the latest generative AI solutions to ad-making. 

Also forming part of the revision to ad tools is the addition of features to 
the existing Meta Advantage suite designed to help creators and vendors 
automate their ads. Meta AI ads 

The AI Sandbox, according to Meta, is an opportunity for the company to 
understand what advertisers want, and to offer them a much simpler and 
quicker way of getting it done. 

At launch, it includes an AI writer designed to enable text variation, much 
like what has been seen with Googles generative AI assistants that are 
rolling out across Docs and Gmail at the moment. The tool offers to rewrite 
ads to help sellers get the messages emphasis right. Read more 

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disaster 

Also being tested in AI Sandbox is a pair of image-focused tools: background 
image creation from text prompts, and a size adjustment tool to help make ads 
fit different aspect ratios more clearly. The latter is designed specifically 
to help advertisers run the same ad across posts, stories, reels, and so on. 

While AI Sandbox has already launched, Meta says its working with a small 
group of testers ahead of a wider rollout in July. The company also expects 
to add more features to the sandbox in the following months. 

Other ad updates include the ability to include videos in catalog ads (which 
were previously limited to still images), an option for migrating manual 
campaigns to Advantage+ shopping, performance comparisons for manual 
campaigns and their Advantage+ counterparts, and better audience 
optimization. 

Meta isnt the only company playing with artificial intelligence in 
advertising: Google is reportedly working on similar generative AI tools for 
ads on its platforms. Need to take payments online? Pick from one of the best 
payment gateways



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Link to news story:
https://www.techradar.com/news/meta-is-using-ai-to-build-the-next-generation-o
f-online-ads


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