Subj : HMD just partnered with Heineken on the worlds most boring phone
To   : All
From : TechnologyDaily
Date : Wed Apr 17 2024 00:15:05

HMD just partnered with Heineken on the worlds most boring phone (literally)

Date:
Tue, 16 Apr 2024 23:05:00 +0000

Description:
HMD has partnered with beer brand Heineken on the stripped-back Boring Phone.

FULL STORY
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Human Mobile Devices (HMD) ripped up the rulebook at MWC 2024 by announcing 
the Barbie Flip Phone , a stripped-back (and suitably pink) device that aims 
to flip the script on smartphone culture when it launches later this year. 

Now, the Nokia phone manufacturer is doubling down on its minimalist vision 
with the Boring Phone, an even more simplistic take on mental wellbeing tech  
developed in collaboration with beer brand Heineken  whose primary function 
is to send and receive calls and text messages (it does have a camera, but 
wait until you hear the megapixel count). 

HMD says the limited-edition device is designed to deliver the basics needed 
for a great night out and is unable to download social media or other apps, 
but the phones voguish transparent casing and holographic stickers suggests 
the company still had Gen Z in mind when designing it. 

Youll get a week of standby time and up to 20 hours of talk time with the 
Boring Phone, and the likes of Samsung and Apple will be quaking in their 
boots when they learn that this device comes packing an almighty 0.3MP rear 
camera. We say rear camera, but theres only one. You do get Snake, though. 

Just how boring is the Boring Phone? Check out the full specs table below: 

If youre wondering what all this has to do with Heineken, the companys head 
honcho, Nabil Nasser, has said the following: At Heineken, we want to foster 
moments of genuine connection and help people experience the joy of true 
togetherness. In creating The Boring Phone we have gone back to basics, we 
have dialed down the tech to help people truly connect over a beer, without 
any distraction from the constant buzzing and dings. 

Here's how the Boring Phone looks up close: Image 1 of 2 Promotional poster 
for the Boring Phone (Image credit: HMD) Image 2 of 2 Promotional poster for 
the Boring Phone (Image credit: HMD) 

HMD has confirmed that the Boring Phone will debut at Milan Design Week on 
April 18, though we dont yet know if (or when) the device will become 
available for purchase. We do know that HMD is planning to launch an app that 
will turn smartphones boring in June this year, so those who dont manage to 
get their hands on the physical Boring Phone will presumably still be able 
enjoy/tolerate the suitably boring Boring Phone experience. You might also 
like... Will we see new iPhones at WWDC 2024? Samsungs first budget foldable 
could cost less than the Galaxy S24 Samsung shares fix for Galaxy S23 One UI 
6.1 touchscreen issue



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Link to news story:
https://www.techradar.com/phones/hmd-just-partnered-with-heineken-on-the-world
s-most-boring-phone-literally


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