Subj : The only good thing about the Apple vs. DOJ case is the juicy dis To : All From : TechnologyDaily Date : Wed Mar 27 2024 11:45:06 The only good thing about the Apple vs. DOJ case is the juicy discovery and all those spilled secrets Date: Wed, 27 Mar 2024 11:30:32 +0000 Description: Apple says it will reveal iPhone units sold if this case continues. FULL STORY ====================================================================== The US Department of Justices antitrust case against Apple is not strong, and I still dont believe the iPhone business rises to the level of a smartphone monopoly, but if Apple fails to get the case dismissed there is the tantalizing possibility that Apple will have to reveal much it likes to keep secret or obscured. In a recent call where Apple once again outlined all the ways the DoJ fails to prove Apples iPhone business is a monopoly, the company told us that the governments argument is misleading because, in its measure of Apples share of the performance smartphone (read more expensive phones) business, theyre relying on revenue numbers as opposed to units sold. It's true, the DOJs complaint makes at least 27 references to revenue for the iPhone, Apple Watch, and various other parts of Apples business and zero references to units or units sold. The iPhone, Apples signature product, is the primary driver of Apples growth and profitability, routinely commanding profit margins of more than 30 percent on devices alonesignificantly higher than its smartphone competitors. iPhone sales have made up a majority of Apples annual revenue every year since 2012. A matter of sales By any measure, this is accurate. Apples iPhone business is a cash cow. However, when Apple spoke of how the DOJ got it wrong, it implied that a better way to look at its business is through how many iPhones it sold, since that might provide a more accurate market share comparison. I noted to Apple that, to my recollection, the company has not reported iPhone units sold in years. If the case proceeded, I assume Apple would have to explain that contention by offering a detailed account of iPhone units sold. Apple agreed and assumes that if it fails to get the case tossed it will do exactly that. This point of view, though, is surprising. Back in 2018, when Apple announced it would no longer report iPhone units sold during its quarterly earnings reports (or at any other time), Apple CFO Luca Maestri characterized the decision by saying the number of units sold in a quarter is not representative of underlying state of business. In other words, when Apple decided to stop telling us exactly how many iPhones, iPads, Apple Watches, and Macs it was selling on a unit basis, it was because it didnt think that data painted the clearest picture of its business. Granted, Apple rarely broke iPhone sales down into useful bits, like how many iPhone 8 versus iPhone 8 Plus it sold. It never gave us details that revealed the iPhone 13 mini was a dud. At best, every now and then, Apple CEO Tim Cook will drop a tidbit about how the iPhone 12 was once its most popular iPhone . There is a good chance that Apple will be forced to share that level of detail and much more, as this case goes on. We will get not only iPhone unit sales numbers but maybe also how many iPhone 15 handsets sold versus the pricier and more powerful iPhone 15 Pro. Get ready for reveals According to Apple circa 2024, this is the best way to judge Apples market dominance (or lack thereof). Obviously, if you were to ask the same question of Apple circa 2018, you might get a different answer. What these numbers should show, though, is how Apple can make far more revenue than competitors while selling comparatively fewer phones (and maybe owning less market share than the DOJ thinks). Apples products are generally more expensive and usually dont get the vast discounts competitors like Samsung offer. When Samsung released its pricey Samsung Galaxy Z Fold 5, I counseled readers to shop around because there was little chance theyd actually have to pay the full $1,799 price. iPhone unit sales data will probably also show conclusively that Apples most expensive phone, the iPhone 15 Pro Max, is its most popular and accounts for the lions share of iPhone revenue. Beyond iPhone, Apple Watch, Mac, and iPad unit sales data, I expect this discovery could reveal much about how Apple works with and treats major partners. Well probably learn who it pays to license key technologies and how much. Well learn which services have the most subscribers and make the most money. Apple, a company that prizes its secrecy like few others, will be revealing much, and I bet it will be happy to do so if it proves its case, even if that process contradicts what Apple told us in the past. You might also like I just said no to Apple One's latest price hike and I'm feeling pretty ... The big Apple lawsuit explained: why Apple's getting sued and what ... I tried Apple's new USB-C EarPods with iPhone 15 and I wanted to ... ====================================================================== Link to news story: https://www.techradar.com/phones/iphone/apple-vs-doj-case-to-continue-is-all-t hose-juicy-secrets --- Mystic BBS v1.12 A47 (Linux/64) * Origin: tqwNet Technology News (1337:1/100) .