Subj : Canva just acquired some of our favorite graphic design software
To   : All
From : TechnologyDaily
Date : Tue Mar 26 2024 17:15:05

Canva just acquired some of our favorite graphic design software

Date:
Tue, 26 Mar 2024 17:01:45 +0000

Description:
Canva announces acquisition of Affinity and some of our top graphic design 
apps.

FULL STORY
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Canva has revealed the acquisition of three of our favorite graphic design 
software - and we dont know how to feel about it. 

In a twist announcement, the company behind some of the best graphic design 
software for marketers and non-designers announced its bought Affinitys 
Photo, Designer, and Publisher apps. 

But what will this mean for Affinity and Canva users, and does this risk 
becoming another Adobe-Figma debacle? Canva and Affinity sitting in a tree 

For several years now, Canva has been on a serious mission - both to become 
an all-in-one visual communications platform and increase its presence in 
Europe. Like the companys previous purchases of data-viz firm Flourish, and 
stock image sites Pexels and Pixabay, the Affinity acquisition delivers on 
both of Canvas goals. 

However, its not currently clear what, if any changes Affinity or Canva users 
can expect with this announcement. For the interim, at least, wed expect to 
see very few changes. 

Discussing the new partnership, Ashley Hewson, CEO of Affinity, said: Since 
the inception of Affinity, our mission has been to empower creatives with 
tools that unleash their full potential, fostering a community where 
innovation and artistry flourish. Canvas commitment to empowering everyone to 
create aligns perfectly with those values. 

From sales and marketing, to brand and creative teams, the need to create 
effective and engaging visual content is on the rise. The Affinity team comes 
with an incredible caliber of talent and technology and we're delighted to 
welcome them to Canva as we enter our next phase together, said Canva 
co-founder and COO, Cliff Obrecht. 

While acquisitions dont always go as planned (were looking at that ill-fated 
$20bn Adobe-Figma love-in), were cautiously optimistic about this merger. 
Serifs line-up of Affinity Photo, Designer, and Publisher are easily some of 
the best alternatives to Photoshop , Illustrator, and InDesign available. 

And, in our experience, Canva offers one of the best design experiences for 
non-designers (or those who like their design software simple and clean). So, 
at first glance, this could be a match-made in heaven. 

But we sound a note of caution. One of the reasons why the Affinity trio of 
apps gets an Editors Choice is the inclusion of a one-off fee, so theres no 
need to subscribe. With Canva pushing its Pro subscription in the free design 
app, will we see Serifs software go the same way? 

For more. check out our Affinity Designer 2 review , Affinity Publisher 2 
review , and Affinity Photo review . Read more from TechRadar Pro We tested 
out the best logo makers and best free logo makers for branding your business 
Adobe announces new Firefly-powered services that let you train your own AI 
models Just like Magic: We talk to Canva about its massive AI upgrade



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Link to news story:
https://www.techradar.com/pro/canva-just-acquired-some-of-our-favorite-graphic
-design-software


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