Subj : VMware by Broadcom reportedly offers olive branch to some cloud p
To   : All
From : TechnologyDaily
Date : Wed Mar 20 2024 13:15:06

VMware by Broadcom reportedly offers olive branch to some cloud providers

Date:
Wed, 20 Mar 2024 13:00:59 +0000

Description:
Partners told that they might no longer meet the requirements have been given 
a solution to keep selling VMware services.

FULL STORY
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According to an exclusive report by The Register , Broadcom appears to have 
softened its stance somewhat by giving some VMware customers a peace 
offering. 

The shift comes a few weeks after the company decided to terminate VMwares 
Cloud Services Provider (VCSP) program, among other fairly significant 
shakeups. 

The news also comes just a few days after the companys CEO, Hock Tan, 
addressed customer unease following Broadcoms $61 billion acquisition of 
VMware at the end of 2023. Broadcom softens the blow for some VMware partners 

Previously, VCSP assisted partners in offering VMware applications as managed 
services; however, Broadcoms move left many partners in limbo, facing the 
prospect of not being able to continue offering VMware-powered services. 

In response to feedback, Broadcom is now reported to have introduced a white 
label program that would allow cloud providers that do not meet Broadcoms 
core licensing requirements to continue operating by partnering with 
established affiliates. 

This peace offering does two things:it preserves existing partnerships and 
allows smaller providers to continue operating their businesses, but it also 
ensures that VMware services continue to serve their customers and end users. 

The decision comes just in time, before the looming deadline for terminating 
VMwares CSP program, and offers a viable alternative for those who had been 
threatened with partner status termination. 

Though the move does address some key concerns, Broadcom continues to be 
monitored by industry analysts globally, and it remains to be seen whether 
the company is indeed on track to boost VMwares profitability. 

However, many are wondering whether this is too little too late, with 
customers already jumping ship to switch to other hypervisor alternatives. 
More from TechRadar Pro Broadcom CEO acknowledges VMware-related unease These 
are the best small business servers Check out the best cloud hosting providers



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Link to news story:
https://www.techradar.com/pro/vmware-by-broadcom-reportedly-offers-olive-branc
h-to-some-cloud-providers


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