Subj : Apple is working on an AI-powered platform that might make mobile
To   : All
From : TechnologyDaily
Date : Tue Mar 12 2024 12:15:05

Apple is working on an AI-powered platform that might make mobile ads even 
more annoying

Date:
Tue, 12 Mar 2024 12:00:28 +0000

Description:
AI-powered ads look to be coming to the App Store, but could Apple be working 
on even more ads on your iPhone?

FULL STORY
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Apple is reportedly testing an AI-powered tool designed to optimize App Store 
ad campaigns as it apparently looks to keep track with great rival Google. 

The tool, which is reportedly being examined by a select group of 
advertisers, looks to automate the placement of ads within the App Store 
similar to Googles Performance Max platform. 

A report from Business Insider claims Apple maintains the tests are aimed at 
enhancing the performance of Apple Search Ads, however rumors of a product 
launch in the coming months suggest otherwise. Apple testing AI ads 

Apples current ad formats, including those on the search tab, on the search 
results page, you might also like ads on app pages and those that appear in 
the Today tab, could all be overhauled as part of the update. 

 Business Insider says advertisers would input details like budget, 
cost-per-acquisition target, target audience and target countries, and Apples 
algorithms will do the rest to automatically determine the best placement for 
ads across the four available formats. 

Reports of AI-enhanced advertising should come as no surprise, given the 
industry-wide trend, however there is some skepticism around whether Apple 
will keep these within the confines of the App Store. 

Weve already seen increasing concern in recent weeks and months that the 
iPhone maker could be looking to inject advertising into other apps, like 
News, Stocks and the recently launched Sports app. 

Apples ad business looks to be growing at a rapid rate, with research firm 
Omdia forecasting revenue of $7 billion in 2024, up $1 billion from last 
year. 

Moreover, the Cupertino giant has also reportedly made hires in its TV-ad 
sales business, indicating that Apple could be considering a similar move to 
Netflix whereby it would introduce a cheaper ad-supported tier. Apple TV+ 
costs $9.99 per month, up from $4.99 when it first launched in November 2019. 

 TechRadar Pro asked Apple to share further context about its intentions with 
advertising, but the company did not immediately respond. More from TechRadar 
Pro Apple's big iOS and App Store changes explained  7 things you need to 
know Want an upgrade? These are the best business smartphones Check out the 
best AI writers and the best AI tools



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Link to news story:
https://www.techradar.com/pro/apple-is-working-on-an-ai-powered-platform-that-
might-make-mobile-ads-even-more-annoying


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