Subj : Cost concerns are holding back sustainability drive for many firm
To   : All
From : TechnologyDaily
Date : Fri Mar 08 2024 11:00:06

Cost concerns are holding back sustainability drive for many firms

Date:
Fri, 08 Mar 2024 10:44:08 +0000

Description:
OVHcloud report reveals worrying slowdown of sustainability initiatives amid 
rising costs, citing potential plateau.

FULL STORY
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OVHcloud has claimed over a third (36%) of organizations are now measuring 
carbon emissions across all three scopes, which marks a positive step in the 
right direction toward sustainability. 

However, the company's study projects a tiny 2% increase in this figure over 
the next five years, raising concerns about the pace of environmental 
progress within businesses. 

OVHcloud claims cost concerns are having a negative impact on our progress 
toward reducing emissions, preventing many businesses from being as green as 
they could be. Sustainability is becoming too expensive 

Gregory Lebourg, Global Environment Director at OVHcloud, emphasized a key 
aspect that can help to drive sustainability: Understanding your carbon 
footprint and greenhouse gas emissions is a crucial step in any organizations 
journey to becoming a more sustainable business. 

The figures come from a survey of 500 IT decision-makers and revealed that 
nearly half (45%) of companies see cost as a major challenge in adopting 
green initatives. 

Around one in three (31%) admitted uncertainty or a definite inability to 
meet their sustainability goals in the next two years, acknowledging that 
technology can have a sizeable impact on progress. OVHcloud says that the 
slowdown, accentuated by costs, suggests a potential green plateau in the 
coming years. 

When questioned about their sustainability priorities over the next five 
years, 44% of respondents focused on recycling, 41% on optimizing energy 
consumption, and 29% on minimizing travel. 

Lebourg also highlighted the positive influence of fluctuating energy prices, 
emphasizing that greener energies and efficiency improvements can help to 
both save money and cut emissions. 

With the current landscape in mind, Lebourg summarized: When correctly 
articulated, sustainability can also be frugality, which helps to build a 
compelling case for ROI. More from TechRadar Pro Check out the best green web 
hosting These are the best online collaboration tools and best productivity 
tools Legacy infrastructure is causing a huge sustainability issue for many 
businesses



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Link to news story:
https://www.techradar.com/pro/cost-concerns-are-holding-back-sustainability-dr
ive-for-many-firms


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