Subj : Android phones are getting a welcome ad privacy upgrade
To   : All
From : TechnologyDaily
Date : Wed Aug 02 2023 16:15:03

Android phones are getting a welcome ad privacy upgrade

Date:
Wed, 02 Aug 2023 15:05:01 +0000

Description:
Google wants to change the way apps track you on Android with Privacy Sandbox 
ideas borrowed from Chrome.

FULL STORY
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A beta version of Googles Privacy Sandbox has been rolling out to certain 
Android users since earlier this year, but now, even more users are being 
prompted about the upgrade (via 9To5Google ). 

The notification reportedly reads: Now, theres more choice over the ads you 
see while protecting your identity. 

According to the summary, both the operating system and apps can take note of 
topics of interest in order to show a user more personalized ads. Privacy 
Sandbox on Android 

Privacy Sandbox promises to be a more privacy-focused way of managing 
personalized ads, by eliminating the need for cross-app tracking. The 
information is also set to stay on the device rather than being stored on a 
remote server somewhere. Read more 

 > These are the best VPN tools 


 > Google Chrome's cookie-replacing tools are set for launch 


 > Google's Privacy Sandbox initiative wont save you from web tracking 

For Privacy Sandbox on Android, there are three distinct categories. Ad 
topics looks to pull data in from apps that a user has accessed recently. 
Theres also an app-suggested ads section and ad measurement which is designed 
to let advertisers measure the success of their ad campaigns. 

Those familiar with online privacy will already be familiar with Privacy 
Sandbox, a Google initiative that is designed to bridge the gap between 
protecting user privacy and providing companies with the tools they need 
(read: tracking data) to keep business booming. 

Privacy Sandbox for Chrome is already gradually rolling out, and third-party 
cookies will be disabled for the browser by Q3 2024 according to current 
estimates. 

Google says that Privacy Sandbox for Android is designed to [help] apps 
remain free through ads while your data stays protected. 

According to the company, though, testing is expected to last two years and 
details on how the world will look on the other side of the rollout are thin. 
Its also worth considering that progress on the Chrome side of things has met 
some delays on the way, too. Boost your cybersecurity with the best firewalls



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Link to news story:
https://www.techradar.com/pro/android-phones-are-getting-a-welcome-ad-privacy-
upgrade


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