Subj : Nvidia could keep making gaming GPUs thanks to Microsoft and Inte
To   : All
From : TechnologyDaily
Date : Thu Feb 22 2024 20:30:05

Nvidia could keep making gaming GPUs thanks to Microsoft and Intel's new deal

Date:
Thu, 22 Feb 2024 20:16:14 +0000

Description:
Microsoft and Intel's custom chip deal could challenge Nvidia enough to keep 
itself in the gaming GPU market, a move that would benefit gamers.

FULL STORY
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For those who have been worried about Nvidias eventual departure from the 
graphics card market, the partnership between Microsoft and Intel could keep 
the manufacturer of the most popular cards still in the game  which is great 
news for gamers. 

Microsoft and Intel announced a landmark deal during the Intel Foundry event 
that would see the latter manufacture custom chips for the former. The deal 
is worth $15 billion, according to Intel, and will use Intels 18A process 
which appears to align with CEO Pat Gelsinger's go-forward strategy. 

Though the type of chips hasnt been revealed just yet, Bloomberg reported 
that Microsoft is planning in-house designs for processors and AI 
accelerators. This is important because if Intel is making these kinds of 
chips for Microsoft, then this could shake up the AI market, as well as the 
processor and even the graphics card market. 

This would be especially damning for Nvidia, which seems less interested in 
graphics card development than it does its lucrative AI technology, which has 
propelled Nvidia to the trillion-dollar value mark and made it the third most 
valuable US company . However, a team-up between its competitors could 
challenge that, which could prompt Nvidia's return to the market that made 
its name. Nvidias possible GPU return can only help gamers 

Nvidia currently controls about 80% of the high-end AI chip market, which is 
most likely why tech giants like Microsoft, OpenAI, Alphabet, and Intel are 
scrambling to secure chips in the generative AI sector. According to a recent 
report , Nvidia may also enter the custom chip market, which is perfect 
timing for the planned partnership between Microsoft and Intel. 

Considering that Nvidia only has refreshed its RTX 4000-series graphics cards 
with the 4000 Super series and that the 5000-series is still relegated to the 
rumor mill for now, these announcements and reports could serve as the 
motivating force for Nvidia to fully return to making cards again. 

Nvidia could have its graphics cake and eat AI, too, if it decides to 
integrate some AI into the upcoming 5000-series. Of course, we dont have the 
full story as of yet, but itll be interesting to see how this unfolds. 

And more competition between tech giants can only benefit the average 
consumer, especially gamers who could get even better graphics cards from 
Nvidia in the long run. You might also like Nvidia going for rivals' jugulars 
as it plans to compete in $30 billion market Nvidia Blackwell: news, rumors, 
and everything we know Nvidia 5000 series: rumors, possible specs, and 
everything we know



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Link to news story:
https://www.techradar.com/computing/computing-components/nvidia-could-keep-mak
ing-gaming-gpus-thanks-to-microsoft-and-intels-new-deal


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