Subj : 'Here I am': Apple's new Shot on iPhone docu offers an intimate v
To   : All
From : TechnologyDaily
Date : Wed Feb 21 2024 14:30:05

'Here I am': Apple's new Shot on iPhone docu offers an intimate view of 
Usher's Super Bowl halftime show

Date:
Wed, 21 Feb 2024 14:25:57 +0000

Description:
Ushers Super Bowl Halftime Show was a true Vegas spectacle, and now Apple is 
diving into the shows production process with new Shot on iPhone short.

FULL STORY
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Following Ushers quintessentially Vegas Super Bowl Halftime Show, Apple has 
released a short behind-the-scenes film that documents the performances 
creative process  with every moment shot entirely on iPhone. 

Weaving documentary footage with clips from the live performance itself, 
Apple describes the short film as the epic show, like youve never seen it 
before, taking a deep dive into this years halftime show from its inception 
to the final performance. The 10-minute documentary offers an intimate 
glimpse into the halftime show, featuring unique angles that were left out of 
the live broadcast. 

With director Mike Carson behind the camera, an impressive 40 iPhone 15 Pro 
and iPhone 15 Pro Max handsets were used to bring the film to life. It opens 
with clips from the shows early development stages, including dance 
rehearsals to sound checks, and captures Ushers incredible work ethic and 
determination; if you put in the work, people will respect what you do, he 
says at the start of the film. 

From intimate footage of Ushers high-intensity workouts to physical therapy 
sessions, the documentary shows that being a halftime headliner is no walk in 
the park. Behind the live performance is an intricate creative process that 
the audience doesnt usually see, and which Apple places at the forefront of 
the film, revealing the beating heart and deeper elements of Ushers halftime 
show. 

While the documentarys behind-the-scenes aspect is insightful and compelling, 
the iPhone-shot angles of the actual performance give us a whole new 
perspective on the show. 

The film cuts back and forth between rehearsal and performance, with the 
multiple iPhones capturing the live performance from stationary perspectives, 
as well as more dynamic shots captured by phones attached to the dancers and 
musicians. 

By featuring close-ups of dancers, stunt performers, and musicians, Apples 
documentary also highlights more intimate details of the performance. 

Since Apple Music joined the NFL family in 2023, this is the first time that 
a halftime show sponsor has shone a spotlight on the process behind what has 
become one of the worlds biggest music showcases. It takes an army of highly 
creative people to put together a performance like the Super Bowl Halftime 
show  one that not even Usher could pull off on his own. You might also like 
The iPhone 15 Pro has big video camera upgrades  if you know how to use them 
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Link to news story:
https://www.techradar.com/phones/iphone/here-i-am-apples-new-shot-on-iphone-do
cu-offers-an-intimate-view-of-ushers-super-bowl-halftime-show


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