Subj : Starbreeze says its absolute priority is making sure Payday 3 liv
To   : All
From : TechnologyDaily
Date : Thu Feb 15 2024 15:30:06

Starbreeze says its absolute priority is making sure Payday 3 lives up to 
expectations

Date:
Thu, 15 Feb 2024 15:14:15 +0000

Description:
Starbreeze says that its "absolute priority" now and going forward is making 
sure Payday 3 meets expectations.

FULL STORY
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Starbreeze, the developer of the co-op first-person shooter Payday 3 , has 
revealed that although the games sales and player activity are currently at 
significantly lower levels than we would like, its absolute priority is 
making sure it lives up to expectations. 

This was revealed in the companys 2023 end-of-year report , which was 
published today (February 15). In his CEOs message, Starbreeze CEO Tobias 
Sjgren stated that the developer is already working with Plaion to identify 
the changes that we will implement both in the near future and later down the 
line. 

 Payday 3 s sales and player activity are currently at significantly lower 
levels than we would like, Sjgren said. Our biggest focus and absolute 
priority, both during and after the quarter, are the efforts needed to ensure 
that the game lives up to expectations. We are working closely with our 
co-publishing partner Plaion to identify the changes that we will implement, 
in both the short- and long-term, that add the most value to the gaming 
experience. The Payday team will in February announce the changes and 
improvements that are prioritized for implementation. 

He added that theres no simple recipe to turn a game that starts with a 
problematic initial time on the market into something more successful in the 
long term. However, he added, A common thread from the positive examples is 
to take players criticism to heart, dare to support your game and keeping an 
open and honest dialogue with your stakeholders. He confirmed that this 
approach is exactly what Starbreeze is taking with Payday 3. 

As a company, Starbreeze stands strong, with a strong cash position and a 
balance sheet largely free of debt. Our biggest focus now, and going forward, 
is Payday 3 , Sjgren concluded. We know what needs to be done for the game to 
be a success over time, and we have the financial muscles, the community and 
brand in Payday and the skills required to execute our plan. 

 For more games like Payday 3, be sure to check out our roundup of the best 
co-op games , as well as the best FPS games .



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Link to news story:
https://www.techradar.com/gaming/consoles-pc/starbreeze-says-its-absolute-prio
rity-is-making-sure-payday-3-lives-up-to-expectations


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