Subj : Tired of spam emails? Google has new protections for Gmail users
To   : All
From : TechnologyDaily
Date : Tue Feb 13 2024 18:00:05

Tired of spam emails? Google has new protections for Gmail users

Date:
Tue, 13 Feb 2024 17:47:05 +0000

Description:
Google has new email guidelines that mean Gmail users should see less spam, 
and it'll be easier to unsubscribe from mailing lists.

FULL STORY
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Spam emails range from adverts for services you signed up for once in 2019 
and havent used since to scams trying to trick you out of your lifes savings, 
but spam of any kind is annoying  so Gmail users might be excited to see the 
arrival of new protections that should help declutter your inbox. 

These protections were announced in October last year , and come in the form 
of bulk email sender guidelines that Google introduced this month which force 
senders to follow certain formats, authenticate their domain, ensure that the 
number of their emails flagged as spam falls below certain thresholds, and 
dont allow senders to impersonate other senders. 

Perhaps most helpful is a stipulation that bulk email senders will be 
required to feature a clearly visible unsubscribe link in their messages, and 
will have to unsubscribe users who click this link within two days. 

If senders break these rules then Google will at first just send them error 
messages, but if issues persist then come April Google will start rejecting a 
percentage of non-compliant emails  with this rejection rate increasing the 
longer senders dont comply with the rules, until Google starts blocking all 
rules-breaking emails. 

As for the one-click unsubscribe button, senders have until June 2024 to add 
this to all commercial, promotional messages before facing repercussions. Get 
ready for less clutter in your Gmail inbox (Image credit: Google; 
Shutterstock) 

Bulk senders are classified as anyone who sends 5,000 or more messages to 
personal Gmail accounts in a 24 hour period  and once someone meets this 
criteria they will forever be considered a bulk email sender. To get around 
companies setting up multiple email accounts, the total will include all 
emails sent from the same primary domain. 

The upshot of all of this is that your Gmail inbox should be a lot less full 
or garbage, and youll only see the emails you actually want to see. More spam 
protections to come? 

Alongside these spam email guidelines, Google has also issued various 
suggestions for email senders on how they can make their digital 
correspondence seem less spammy and annoying to recipients. 

Right now these arent hard rules, and are mostly there to help senders reduce 
the chance that their emails get flagged, but if Google continues to clamp 
down on spam these recommendations could become requirements. (Image credit: 
Future) 

Whats more, while Google currently classifies bulk email senders as anyone 
sending out 5,000 or more emails per day, it could lower this limit, and 
extend its one-click unsubscribe button and authentication rules to other 
senders. 

Google seems committed to its anti-spam campaign, and says its efforts so far 
have reduced the number of unauthenticated emails received by Gmail users by 
75%, so expect to see it roll out more email protections in the future. And 
if you want to do more to reduce spam today, we have a guide on how to stop 
junk mail that you can check out for tips. You might also like Google will 
start deleting millions of abandoned Gmail accounts soon Your Gmail is 
permanently changing soon - here's what to expect Google has some new 
anti-spam rules - is your Microsoft 365 account ready?



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Link to news story:
https://www.techradar.com/computing/tired-of-spam-emails-google-has-new-protec
tions-for-gmail-users


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