Subj : Microsofts Edge browser is now more popular than ever  but why?
To   : All
From : TechnologyDaily
Date : Fri Feb 02 2024 14:30:05

Microsofts Edge browser is now more popular than ever  but why?

Date:
Fri, 02 Feb 2024 14:14:59 +0000

Description:
Edge has hit an all-time high for market share, so what is Microsoft doing 
right now?

FULL STORY
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 Microsofts Edge browser is carving out more market share on desktop PCs and 
has hit a new record high for adoption, at least going by one set of web 
browser stats. 

These are the global statistics provided by Statcounter for last month, 
January 2024, in which Chrome still leads by a long way (no surprise), 
sitting on a 64.84% market share  but Edge is in second, now on 12.96% for 
desktop browsers. 

As noted, thats the best ever performance for Microsofts Chromium-based 
browser, which is almost at 13%. Edge has been at just over the 11% mark 
before, but drifted down to as low as 10.6% during the course of last year, 
so Microsoft will be heartened to see it recovering, no doubt. 

Edge is quite some way ahead of its nearest rivals, Safari (8.83%) and 
Firefox (7.57%), and in fact, its not too far off having double the user base 
of Mozillas browser. 

Its also worth mentioning that elsewhere in the world of OS market share, 
Statcounter has observed Windows 11 gaining 1.29% to be on a 27.83% share. 
Thats notable because we have seen some wobbles for Windows 11 adoption in 
the recent past, so the OS is rising up the ranks again  just very, very 
slowly compared to how Windows 10 progressed. Analysis: Edging forward 

Microsoft Edge is slowly becoming more popular, then, by the looks of things 
(at least on desktop  mobile adoption is still not happening, at all, but 
thats a very different kettle of browsing fish). So, the question is: why is 
Edge gaining momentum in this respect? 

In fairness, Microsoft has been making some notable progress with Edge in 
recent times. The desktop browser is nicely performant (and continues to push 
forward on this front ), and has witnessed some impressive feature additions 
such as bolstering search with a novel trick . Not to mention a myriad of 
minor but useful steps forward ( like integrated video translation chops ). 

Plus Copilot is becoming a more and more recognizable AI brand, now its in 
Windows, and is part and parcel of Edges constant improvements , so may be 
attracting users too. 

Just as importantly, Microsoft has been on a broad streamlining drive with 
its software, notably Windows 11 (cutting away some default apps for example) 
and Edge too . So, the browser is getting useful new features while having 
some of the chaff cut away. The result is a tighter app all-round, and 
perhaps more people are now noticing that. 

We always feel that Edge popularity is a bit of a tug of war, though, in some 
ways. Pulling on one side of the rope is the progress with feature 
advancements and fine-tuning, but on the other side, yanking back, theres the 
more negative aspect of Microsofts constant prodding to try and get people to 
use Edge ( or find out why theyre not using it ). 

At the moment, the positive aspects around Edge are winning, but we cant help 
but feel the tide of the battle against Chrome could turn Microsofts way even 
more if it laid off the nagging. 

Via Neowin You might also like Want to get rid of Bing, Edge and ads in 
Windows 11? Some users can Edge could get a feature thatll delight 
touchscreen users How to use Microsoft Edge



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Link to news story:
https://www.techradar.com/computing/edge/microsofts-edge-browser-is-now-more-p
opular-than-ever-but-why


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