Subj : AI success pushed Microsoft to its highest-ever market value - wh
To   : All
From : TechnologyDaily
Date : Thu Jan 25 2024 12:45:05

AI success pushed Microsoft to its highest-ever market value - where does it 
go from here?

Date:
Thu, 25 Jan 2024 12:30:56 +0000

Description:
Microsoft passed Apple before sinking slightly to second place as the worlds 
most valuable company  whats next?

FULL STORY
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In a historical achievement, Microsofts stock market value surpassed the $3 
trillion mark, making it only the second company to ever reach that level. 

The news saw Microsoft retain its position as the worlds second most valuable 
company, trailing very closely behind Apple. 

The two rival companies have been engaged in a neck-and-neck battle for 
supremacy in the market since the start of the year, and for a short period, 
Microsoft surpassed Apple, making it the most valuable in the world. Will 
Microsoft become the worlds most valuable company? 

Microsofts shares hit a record high of $405.63 on January 24, marking a 1.7% 
increase and enabling it to become the worlds most valuable company at over 
$3 trillion. By the end of the day, shares dropped to $402.56, leaving it 
with a valuation of $2.99 trillion. 

The companys huge success has been largely put down to its heavy investments 
in artificial intelligence, including its decision to back ChatGPT-maker 
OpenAI. The investment positions Microsoft as a front-runner in the 
competitive and emerging landscape of AI, putting it ahead of rivals like 
Amazon and Google, even giving it a chance of surpassing Apples position as 
the worlds most valuable company more permanently. 

Using OpenAIs technology, Microsoft has been injecting generative AI into 
most of its core products, including a new search experience in Bing and the 
Copilot-branded worker aids within its 365 suite. 

On the other side of the fence, speculation has it that Apple could be facing 
struggles as iPhone demand plummets in China, leading it to announce rare 
discounts on its popular smartphone. 

Looking ahead, Microsoft will file its second-quarter results later this 
month, and more than 90% of the analysts being tracked by Bloomberg (via 
Yahoo Finance ) recommend buying shares in the company. 

Only time will tell whether Microsoft can solidify a position of the worlds 
most valuable company more permanently, but current projections make that an 
extremely plausible proposition. More from TechRadar Pro Microsoft in 2023: 
year in review Check out the best AI tools and best AI writers Weve rounded 
up a list of the best free office software



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Link to news story:
https://www.techradar.com/pro/ai-success-pushed-microsoft-to-its-highest-ever-
market-value-where-does-it-go-from-here


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