Subj : AMD's new mobile AI processors were just announced at CES 2024, a To : All From : TechnologyDaily Date : Mon Jan 08 2024 15:45:05 AMD's new mobile AI processors were just announced at CES 2024, and Intel must be kicking over water coolers in frustration Date: Mon, 08 Jan 2024 15:30:26 +0000 Description: AMD's new AI-equipped mobile processors show the company is serious about taking on Intel in the laptop market. FULL STORY ====================================================================== AMD launched its latest salvo in its battle with Intel over the increasingly vital laptop processor market at CES 2024 with the announcement of a host of new processors, the AMD Ryzen 8040 series, that takes direct aim at Intel Meteor Lake and may give Team Blues latest chips a serious run for their money. The new AMD chips are based on AMDs Zen 4 architecture with some very important additions, namely AMDs XDNA AI neural processor unit (NPU), and AMD RDNA 3 integrated graphics, making the new chips a potentially formidable challenger to Intel Meteor Lakes hybrid, multi-chiplet module architecture built with Intels own NPU and integrated Intel Arc graphics. While we dont know a whole lot about the new chips beyond the fact that they are primed to power a number of major laptop launches in the coming weeks and months, AMD claims that its new AMD Ryzen 7 8840U processor which, by its model tier and number, would be squarely aimed at the more serious professional consumer is about 1.35x faster than the Intel Core Ultra 7 155H at AI workloads like MobileNetv3 (1.04x faster), Volov8 (1.43x time faster), and other similar AI tasks. For the record, until weve had a chance to test these processors out ourselves, wed warn against declaring Intel Meteor Lake dead and buried before it ever even seriously launches, as we can only report on the numbers AMD has put out itself at this point, which are naturally going to cast its new chips in the most flattering light possible. Still, theres reason to believe that AMD might genuinely have an advantage here, and thats the nature of AI accelerators. Unlike your more traditional processor, AI chips are based on hardware that has long powered graphic processor units, whether in the best graphics cards or the best processors with integrated graphics. The nature of the rendering architecture in GPUs are much more conducive to convolution network calculations than the main CPU, and AMD definitely has a much stronger GPU division than Intel does at the moment, as well as many more years of experience with GPU architecture. This is naturally going to translate directly into an advantage, at least initially, in AI workloads for AMDs architecture than Intels as the new AMD processors are running AMDs most advanced mobile graphics architecture (RDNA 3) which powers the companys Radeon 700M series graphics. Whats more, AMD claims that its new processors are also far more energy efficient than Intels competing chips, with its Ryzen 7 8840U getting about 81% better performance per watt at office productivity tasks than Intels Core Ultra 7 155H. Of course, none of these numbers can be verified until we get our hands on both processors (or at least a couple of laptops running the new chips). No matter what, the new mobile processor announcement has officially put Intel on notice that AMD is not going to let it wiggle out of the market bind that a resurgent AMD has put Intel in, and if Intel hopes to successfully leverage its new processors to re-establish its position of near total dominance of the laptop market, it is going to have to fight for it. AMDs latest chips are more exciting than Intels are at this point While we havent gotten our hands on either of the new mobile chips to give them a thorough working over, I have to admit, I'm genuinely more excited for whatever AMD is trying to pull off here than with what Intel is up to. Again, without having tested either one, I cant say with anything close to certainty that AMDs chips are going to win out, but it wouldnt surprise me. AMD has a leg up on Intel in terms of working with multi-chip modules before these latest processors, and it certainly has the talent in house to leverage this experience into some serious forward momentum. Pair this with more mature Radeon graphics architecture over the relatively young Intel Arc graphics, and it doesnt sound so preposterous. Even more frustrating for Intel, not only is AMD stepping on Intel's own recent news about its chips in the weeks leading into CES, but if AMD's new chips is genuinely 35% better with AI workloads than with an Intel chip, Intel's big move to NPU-inclusive architecture looks a lot less like innovative ideas and more like reactionary thinking if the face of especially strong competition from Team Red. Ultimately, we'll have to try both units out to settle the question, but there's no denying that AMD's rumored chips definitely has us excited to get these chips tested as soon as possible. Check out our CES 2024 hub for all the latest news from the show as it happens. We'll be covering everything from 8K TVs and foldable displays to new phones, laptops, smart home gadgets, and the latest in AI, so stick with us for the big stories. And dont forget to follow us on TikTok for the latest from the CES show floor! ====================================================================== Link to news story: https://www.techradar.com/computing/cpu/amds-new-mobile-ai-processors-were-jus t-announced-at-ces-2024-and-intel-must-be-kicking-over-water-coolers-in-frustr ation --- Mystic BBS v1.12 A47 (Linux/64) * Origin: tqwNet Technology News (1337:1/100) .