Subj : Theres more bad news about the AirTag 2 release date  but it make
To   : All
From : TechnologyDaily
Date : Mon Jan 08 2024 11:45:04

Theres more bad news about the AirTag 2 release date  but it makes perfect 
sense

Date:
Mon, 08 Jan 2024 11:34:03 +0000

Description:
The latest rumors suggest that the Apple AirTag 2 won't be released until 
2025.

FULL STORY
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A new and improved AirTag isnt exactly number one on Apple fans 2024 product 
launch wishlist ( Apple Vision Pro , anyone?), but given the popularity of 
Apples coin-sized object tracker, theres every reason to believe that a 
second-generation AirTag model is in the works. 

The original AirTag arrived back in 2021, and the latest intelligence 
surrounding the Apple AirTag 2 suggests that Apple is indeed working on an 
upgraded AirTag model that uses the companys latest Ultra-Wideband chip  of 
the sort found inside the iPhone 15 , Apple Watch Series 9 and Apple Watch 
Ultra 2  to deliver greater tracking range and potential compatibility with 
the Vision Pro headset. 

Were not, however, expecting the AirTag 2 to release any time soon. In his 
latest Power On newsletter , Bloombergs resident Apple expert, Mark Gurman, 
claims that Apple did consider releasing the next-generation AirTag in 2024, 
but has since decided to wait until 2025. This echoes a recent tip from 
notable industry insider Ming-Chi Kuo, who also touted 2025 as the most 
likely AirTag 2 release date . 

Sure, thats not ideal news for anyone holding out for an AirTag 2 in 2024, 
but Gurmans report notes the logic behind Apples decision. Chiefly, Apple has 
an abundance of AirTag stock that its keen to shift before releasing any new 
AirTag products; Gurman writes that Apple Store back rooms and Apple 
warehouses are currently loaded with surplus AirTag units. Thats not to say 
AirTags arent popular, mind  they're currently #2 on Amazons list of 
best-selling electronics products  but given the ease of producing AirTags 
versus more expensive Apple products, the company hasnt been afraid to 
overorder. Apple wants to integrate AirTag 2 into a spatial computing 
ecosystem with the Vision Pro as the core" (Image credit: Apple) 

Whats more, as things stand, the original AirTag remains a market-leading 
product with very little competition. Apple does allow third-party trackers 
to be used with its Find My network, but theres no real pressure for the 
company to overhaul the AirTag line just yet. Samsung launched the (arguably 
superior) Galaxy SmartTag 2 back in October, and Google is reportedly working 
on its own object tracker , but neither launch has had  or will have  much 
bearing on Apples share of the object tracker market in 2024. 

So, it looks like well be waiting until at least 2025 for a successor to the 
original AirTag, but if youre keen to pick up an AirTag today, theres still 
some good news: the Apple AirTags four-pack continues to be discounted at 
Amazon in both the US and UK . You might also like Wear glasses? This neat 
iPhone camera trick can simulate your natural vision Get a new iPhone? Here 
are 3 time-saving iOS settings to activate now Optimize iPhone Storage 
explained : where your photos actually go



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Link to news story:
https://www.techradar.com/phones/phone-accessories/theres-more-bad-news-about-
the-airtag-2-release-date-but-it-makes-perfect-sense


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