Subj : The great Google Chrome cookie cull begins today - here's what yo
To   : All
From : TechnologyDaily
Date : Thu Jan 04 2024 16:00:05

The great Google Chrome cookie cull begins today - here's what you need to 
know

Date:
Thu, 04 Jan 2024 15:44:12 +0000

Description:
Google Chrome has finally caught up with its competitors, but it has a long 
way to go before it removes third-party cookies for everyone.

FULL STORY
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People like privacy and are not a fan of cookies, so Google is publicly 
testing a new version of Chrome that completely removes third-party cookies . 

This new version of its browser is being released to around 30 million people 
for testing and aims to cut down on the privacy concerns surrounding 
third-party cookies, which are traditionally used for targeted advertising. 

This 30 million however only represents around one percent of Chromes total 
users, so you may have to keep opting out for much of this year before its 
released to a wider audience. Chocolate, raisin, or third party? 

Third-party cookies are used to identify the interests and habits of a 
website's user to determine what adverts may match their interests and be 
more likely to result in the user clicking on an advert. 

This targeting can occur across websites building a very intimate 
cookie-understanding of what you like and dont like, and generally forming a 
detailed demographic profile that is stored externally from the client. 

This latest privacy-oriented version of the Chrome browser offers a Privacy 
Sandbox which - while still allowing targeted advertising to occur - instead 
stores your internet interests locally on your client. This list of interests 
is then auctioned to advertisers attempting to target specific audiences. 

One potential difficulty pointed out by Dr Lukasz Olejnik from the University 
of Edinburgh law school, is that this new Privacy Sandbox could violate 
Europes ePrivacy Directive if the targeted adverts are shown before user 
consent is given, as the browser would now be collecting and storing 
information rather than personal data. The ePrivacy Directive is currently 
being updated under the ePrivacy Regulation, Olejnik points out, due to some 
of the Directives outdated protections. 

Google is slightly late to this party in removing third-party cookies, as 
other browsers such as Firefox and Safari disabled these data-sucking cookies 
long ago. 

 Via The Register More from TechRadar Pro Take a look at our guide to the 
best privacy tools and anonymous browsers around This dangerous malware is 
able to hijack your Google Account by reviving cookies 23andMe blames users 
for security breach, says they should have been better at passwords



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Link to news story:
https://www.techradar.com/pro/the-great-google-chrome-cookie-cull-begins-today
-heres-what-you-need-to-know


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