Subj : Microsoft renames Edge as an AI Browser on mobile a desperate mo To : All From : TechnologyDaily Date : Thu Jan 04 2024 13:00:05 Microsoft renames Edge as an AI Browser on mobile a desperate move to attract users for the unpopular browser? Date: Thu, 04 Jan 2024 12:45:23 +0000 Description: Pretty soon, everything Microsoft might have AI in the name somewhere so get ready for Windows AI even? FULL STORY ====================================================================== Microsoft has renamed its Edge browser , adding a reference to artificial intelligence in the name, at least on mobile formats. As Wccftech reports, Edge for Android and iOS now has a new name: Microsoft Edge: AI Browser which is pretty snappy, eh? Sarcasm mode disengaged, this is a clunky name change, at least in our books, though its not a surprising decision one perhaps made with the intention of trying to attract more users to Edge (well come back to that notion). The rebrand also reflects an increasing focus on AI with Edge, which has been imbued with more and more artificial intelligence chops since the launch of the Bing chatbot earlier last year. No changes have been made under the hood alongside the name change, so dont expect any additional AI functionality in the mobile versions of Edge this is just a marketing move. Microsoft has made plenty of AI-related tweaks to Edge in recent times, though, including experimenting with a new AI-generated writing feature although this is one potential innovation that makes us pretty nervous . Analysis: Next stop Windows AI? While this is just a marketing rebrand for now, it does give us another signal of the importance of AI to Microsoft if we needed one. Weve had plenty of these signals about how serious Microsoft is about AI during 2023, as we recently discussed in our in-depth overview of the companys performance over the past year. Its certainly a strong hint that more AI chops are coming to the Edge browser, but thats hardly a surprise either. This new name, and further artificial intelligence capabilities which are doubtless inbound, are going to be carrots to attempt to recruit new users for Edge in the battle of the best web browsers . Although Googles dominant Chrome browser will be getting much the same drive forward with AI abilities, naturally. Microsoft will continue to hammer home the importance of AI, and indeed weve been saying for some time now that the next iteration of Windows might not be Windows 12 , but rather it could be named after AI in the same way that Edge mobile has just been. (Windows AI might be the actual name of next-gen Windows, or perhaps it could be dubbed Windows Copilot). Speaking of the AI assistant, in what Microsoft describes as the first significant change to the Windows keyboard in almost 30 years, a dedicated Copilot key has just been added alongside the Windows key. If you needed another clear sign of Microsofts AI ambitions for 2024 and further into the future, that pretty much covers it in what the company is already calling the year of AI-powered Windows PCs. You might also like Want to get rid of Bing, Edge and ads in Windows 11? Some users can Edge could get a feature thatll delight touchscreen users How to use Microsoft Edge ====================================================================== Link to news story: https://www.techradar.com/computing/edge/microsoft-renames-edge-as-an-ai-brows er-on-mobile-a-desperate-move-to-attract-users-for-the-unpopular-browser --- Mystic BBS v1.12 A47 (Linux/64) * Origin: tqwNet Technology News (1337:1/100) .