Subj : Salesforce is hiking prices for some of its top cloud products
To   : All
From : TechnologyDaily
Date : Wed Jul 12 2023 11:00:03

Salesforce is hiking prices for some of its top cloud products

Date:
Wed, 12 Jul 2023 09:41:30 +0000

Description:
Online subscriptions are becoming more expensive, and Salesforce is passing 
on its increases to customers.

FULL STORY
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Salesforce has announced average price rises of 9% across much of its range, 
including Sales Cloud, Service Cloud, Marketing Cloud, Industries, and 
Tableau - but all is perhaps not entirely what it seems. 

While there could be an element of truth in rumors that the CRM giant is 
doing this to tackle the current economic pressure, the company also noted 
that this is the first time it has raised prices in seven years - so many 
observers perhaps saw it coming. 

The news follows a recent $20 billion investment in R&D, and the introduction 
of numerous artificial intelligence tools including AI Cloud, Einstein GPT, 
Sales GPT, and Service GPT, all of which have helped keep the company on top 
of the game when it comes to AI. Salesforce is increasing prices globally 

In its announcement , Salesforce gives customers a grace period of roughly 
one month before it rolls out the changes, which are coming at an undisclosed 
date in August 2023. Read more 

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More specifically, pricing is set to increase to $80 for Professional Edition 
(up $5 or 6.7%), $165 for Enterprise Edition (up $15 or 10%), and $330 for 
Unlimited Edition (up $30 or 10%). 

Thats despite having laid off more than 1,000 workers toward the end of 2022, 
and a further 8,000 (or 10% of its workforce) earlier this year. CEO Marc 
Benioff has even implied that more layoffs could be on the cards. 

While consumers and businesses globally have been faced with rising mortgage 
and rent rates, increased energy costs, and more expensive food, cloud-based 
subscriptions have not been as quick to increase. 

That is, until now. Numerous companies have started to increase prices around 
the world, either on the whole, or to tie in different markets to the US 
dollar, including heavy-hitters like Microsoft and Apple. The sad reality is 
that all of our online subscriptions could, at some point soon, become even 
more expensive. Looking for an alternative provider? Check out our roundup of 
the best cloud storage



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Link to news story:
https://www.techradar.com/pro/salesforce-is-hiking-prices-for-some-of-its-top-
cloud-products


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