Subj : the vinyl comeback.. To : ILink.IL_MUSIC From : August Abolins Date : Fri Dec 19 2025 09:02:00 This is precisely what i thought was *really* happening.. people collecting vinyl for the "art": "Gen Z is playing an outsized role in the revival of vinyl sales, which have grown on average by 18% annually in the past five years. About 60% of Gen Z say they buy records, according to Futuresource Consulting's Audio Tech Lifestyles report. "But Gen Z isn't necessarily buying records for their unique sound. Around 40% of record buyers in the United States don't own a turntable, noted James Duvall, principal analyst and head of entertainment at Futuresource Consulting. "Fifty-six percent of Gen Z fans like vinyl for its aesthetic, while 37% use it as home decor, according to a Vinyl Alliance survey. It's part of what Jared Watson, an assistant professor of marketing at New York University, calls "symbolic consumption." https://www.cnn.com/2025/12/14/business/vinyl-collectible-gen-z .