Subj : IMO if retail did finer management..
To   : Arelor
From : Ogg
Date : Tue Nov 28 2023 20:03:00

Hello Arelor!

** On Tuesday 28.11.23 - 09:15, Arelor wrote to Ogg:

 A> I sometimes have to discard overstock, but usually it is
 A> overstock they gave me as part of a deal and was forced to
 A> take. "Sure, we can sell to you this VitamineD order at
 A> half the regulñar price, but you need to order 5 boxes and
 A> also take this box of Oat Milk for free".

 A> In the example, I might be confident I can sell all the
 A> Vitamin  D within the year and I am also sure I won't ever
 A> sell the milk. I think sometimes they do this to me because
 A> they have dead stocks themselves and they don't want to
 A> store it anymore. What happens is I drink the milk myself
 A> until it expires, then discard it :-P


That's hilarious - "drink the milk myself".  Good to hear that  
your industry offers freebies in that manner. In mine, the most  
I can hope for is some branded shopping bags or bookmarks. :(

Last year, I participated in an ad campaign in the Globe and  
Mail newspaper. The G&M apparently reaches the more educated  
demographic.  The ad was "free", but the catch was that I had  
to order a minimum number of certain titles.  Well.. I did  
that, but the ad didn't really make any difference in drawing  
people to the shop. Thankfully, I could simply return the  
overstock several months later at my expense. The cost of  
returns was surely much less than placing an ad in that paper  
myself..  but their ad was just a 2-liner for my shop while the  
rest of the ad was promoting some kind of Reading Week for a  
particular publisher or something. You'd have to look hard to  
spot my shop name in amongst other shop names as it was a group  
ad.

 A> ...people who buys de-makeup products also likes to buy
 A> cotton disks in the same store, so if you want to sell
 A> demakeup products you need to have cotton disks.

In my industry it's not that obvious what to stock.  I have to  
keep in mind what my clientelle might gravitate to at any one  
time. Sometimes it can be based on something that is suddenly  
getting awarenes on TikTok, or the radio, or tv, or a film  
based on a book.


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