Subj : Amazon Video Generator 🎥, iPhone SE 4 Rumors 📱, Fal.ai Raises $23M 💰 To : tldr@synchro.net From : TLDR Design Date : Tue Sep 24 2024 12:05:04 --BXaLd-PK Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Amazon has introduced two new generative AI tools for advertisers aimed a= t producing visuals quickly and affordably: Video Generator and 'live ima= ges'=C2=A0=20 Sign Up [1] |Advertise [2]|View Online [3]=20 =09=09TL= DR=20 TLDR DESIGN 2024-09-24 =F0=9F=93=B1=20 NEWS & TRENDS = A FIRST LOOK AT AMAZON'S NEW AI VIDEO GENERATOR FOR ADVERTISERS (2 MINUT= E READ) [4]=20 Amazon has introduced two new generative AI tools for ad= vertisers: Video Generator and 'live images'. These tools aim to produce = visuals quickly and affordably. Video Generator transforms a single produ= ct image into 6- to 9-second videos with customizable elements and crea= tes four variations. In contrast, the 'live image' feature generates anim= ated GIFs from still images. These tools are designed to meet advertiser = demands for cost-effective video marketing and are currently in beta for = select U.S. advertisers.=20 APPLE'S NEXT IPHONE WILL BE ONE OF THE CHEA= PEST, HERE'S WHAT TO EXPECT (3 MINUTE READ) [5]=20 The upcoming iPhon= e SE 4 is set to launch next spring, marking the first update in three ye= ars with a significant redesign. This model will adopt a more modern look= akin to the iPhone 14, featuring a 6.1=E2=80=9D OLED display, flat edges= , and Face ID. New additions may include the customizable Action Button a= nd a transition to USB-C, complying with EU regulations. Enhanced perform= ance is anticipated, with rumors suggesting an A18 chip and Apple Intelli= gence features.=20 FAL.AI, WHICH HOSTS MEDIA-GENERATING AI MODELS, RAIS= ES $23M FROM A16Z AND OTHERS (4 MINUTE READ) [6]=20 Fal.ai, an AI-dri= ven media platform co-launched by Burkay Gur and Gorkem Yurtseven in 2021= , has secured $23 million in funding across two rounds. The platform spec= ializes in AI-generated audio, video, and images, offering scalable solut= ions for enterprise applications. Fal has gained significant traction, re= aching 500,000 developers and hosting 50 million media creations daily, w= hile its annual run rate approaches $10 million. The company adopts a han= ds-off approach to content moderation, placing responsibility on the deve= lopers using their platform.=20 =F0=9F=9A=80=20 OPINIONS & TUTORIAL= S PENTAGRAM'S PAYPAL REBRAND FEATURES A NEW MOTION LANGUAGE THAT MIMI= CS PAYMENT GESTURES (2 MINUTE READ) [7]=20 PayPal has unveiled a bran= d refresh featuring a redrawn logo, a custom typeface called PayPal Pro, = and a bold blue-focused color palette. The update, led by Pentagram partn= er Andrea Trabucco-Campos, includes a new motion language inspired by pay= ment gestures and introduces products like a new debit card and flexible = brand partnerships.=20 YES, IT DOES MATTER IF YOUR PRODUCT IS UGLY (3= MINUTE READ) [8]=20 Beauty plays a crucial role in product design, inf= luencing preferences and serving as a key differentiator, especially in a= market where 95% of products fail. While companies like Graza thrive w= ith attractive branding, platforms like Amazon may see less engagement du= e to their less visually appealing design.=20 DESIGN ENGINEERING 101 (6= MINUTE READ) [9]=20 Design engineering is becoming more popular in the= technology industry as software development and visual design merge. Rec= ent tools and hardware advancements make it essential, with experts contr= ibuting essays and resources. Jobs include marketing, product development= , R&D, and founding roles.=20 =F0=9F=92=BB=20 LAUNCHES & TOOLS = REASONABLE COLORS (WEBSITE) [10]=20 A free, open-source color syste= m for creating accessible, high-contrast palettes. It supports multiple f= ormats and simplifies compliance with WCAG contrast guidelines.=20 WE= BSITE COOKIE CHECKER (WEBSITE) [11]=20 This free cookie checker tool pr= ovides instant reports on website cookie use and GDPR compliance.=20 = PIXEL EMOJIS SET (FIGMA FILE) [12]=20 This collection features 73 licen= se-free pixel emojis, fully vectorized and versatile for web, mobile, and= social media designs. Ideal for vintage or retro projects.=20 = =F0=9F=8E=81=20 MISCELLANEOUS TRULY MEOWVELOUS: STUDIO CHONG'S IMA= GINED CAT FOOD BRAND SMACKK! BRINGS BENDITO'S MOCKUPS TO LIFE (3 MINUTE R= EAD) [13]=20 Studio Chong created Smackk!, a conceptual cat food brand = inspired by the founder's cat, Kimchi, combining planet-friendly ingredie= nts with a vibrant design. The brand's unique visual style and use of neg= ative space have garnered positive feedback and interest.=20 PRINCIPL= ES OF INTERIOR DESIGN: BALANCE (6 MINUTE READ) [14]=20 Balance is cruci= al in interior design, promoting harmony and visual stability through sym= metrical, asymmetrical, and radial arrangements. Symmetry evokes formalit= y, asymmetry adds dynamism, and radial balance highlights central element= s. Effective color, texture, and negative space enhance compositional uni= ty while mixing shapes and styles introduce contrast and visual interest.= =20 WHY LIGHTING IS THE SECRET INGREDIENT TO MARKETING VISUALS (8 MINUT= E READ) [15]=20 Compelling imagery is essential for marketing. CGI ca= n be invaluable. It avoids the costs and logistics of photoshoots, allowi= ng teams to create realistic visuals. Adequate lighting, especially using= HDRIs, enhances realism in CGI, making it an integral part of successful= marketing campaigns and production processes.=20 =E2=9A=A1=20 QUIC= K LINKS 3 HUGE PROBLEMS CREATIVE DIRECTORS FACE IN 2024, AND 6 STEPS = TO SOLVING THEM (10 MINUTE READ) [16]=20 Many creative directors need= help with time, brand vision, and collaboration, with 70% citing time as= the main issue.=20 HOW TO BRING YOUR VISUAL STORYTELLING TO LIFE WITH = SOUNDTRACKS (7 MINUTE READ) [17]=20 Epidemic Sound's partnership with= Creative Boom explores the impact of music in visual storytelling.=20 = PAPER VASES LETS YOU PLAY AROUND WITH SHAPES, COLORS, AND PATTERNS (2= MINUTE READ) [18]=20 The Dot Dot Dot Paper Vase by Super Nature Desi= gn features vibrant colors and patterns, transforming vases into interact= ive art pieces.=20 Love TLDR? Tell your friends and get rewards! S= hare your referral link below with friends to get free TLDR swag!=20 ht= tps://refer.tldr.tech/8d49247b/4 [19]=20 =09=09 Track your referrals her= e. [20]=20 Want to advertise in TLDR? =F0=9F=93=B0 If your company= is interested in reaching an audience of design professionals and decisi= on makers, you may want to ADVERTISE WITH US [21].=20 If you have any= comments or feedback, just respond to this email!=20 Thanks for reading= ,=20 Jae Lee, Matej Latin & Ralph Brinker=20 If you don't want to receiv= e future editions of TLDR Design, please unsubscribe from TLDR Design [22= ] or manage all of your TLDR newsletter subscriptions [23].=20 =20 = Links: ------ [1] https://tldr.tech/design?utm_source=3Dtldrdesign [2= ] https://advertise.tldr.tech/tldr-marketing-and-design-sponsorship-opportu= nities?utm_source=3Dtldrdesign&utm_medium=3Dnewsletter&utm_campaign=3Dadver= tisetopnav [3] https://a.tldrnewsletter.com/web-version?ep=3D1&lc=3D4163c= 426-790b-11ef-bd28-93ba1517a3d9&p=3D1315d24c-7a57-11ef-a1b9-156f6b6ba37a&pt= =3Dcampaign&t=3D1727179504&s=3D4f3c151eef09679e7495c5f70f353fa726482360c12f= ce54d7ff292070dbb871 [4] https://www.maginative.com/article/a-first-look-= at-amazons-new-ai-video-generator-for-advertisers/?utm_source=3Dtldrdesign= [5] https://9to5mac.com/2024/09/22/apple-iphone-se-4-roundup/?utm_source= =3Dtldrdesign [6] https://techcrunch.com/2024/09/18/fal-ai-which-hosts-me= dia-generating-ai-models-raises-23m-from-a16z-and-others/?utm_source=3Dtldr= design [7] https://www.itsnicethat.com/articles/pentagram-paypal-rebrand-= graphic-design-project-190924?utm_source=3Dtldrdesign [8] https://links.t= ldrnewsletter.com/wGIax9 [9] https://www.designdisciplin.com/p/design-eng= ineering-101?utm_source=3Dtldrdesign [10] https://www.reasonable.work/col= ors/?utm_source=3Dtldrdesign [11] https://complydog.com/free-cookie-check= er-tool?utm_source=3Dtldrdesign [12] https://links.tldrnewsletter.com/dP6= z6n [13] https://the-brandidentity.com/project/truly-meowvelous-studio-ch= ongs-imagined-cat-food-brand-smackk-brings-benditos-mockups-to-life?utm_sou= rce=3Dtldrdesign [14] https://www.yankodesign.com/2024/09/18/principles-o= f-interior-design-balance/?utm_source=3Dtldrdesign [15] https://www.creat= ivebloq.com/entertainment/vfx/why-lighting-is-the-secret-ingredient-to-mark= eting-visuals?utm_source=3Dtldrdesign [16] https://www.creativeboom.com/f= eatures/3-huge-problems-creative-directors-face-in-2024-and-6-steps-to-solv= ing-them/?utm_source=3Dtldrdesign [17] https://www.creativeboom.com/featu= res/how-to-bring-your-visual-storytelling-to-life-with-soundtracks/?utm_sou= rce=3Dtldrdesign [18] https://www.yankodesign.com/2024/09/17/paper-vases-= lets-you-play-around-with-shapes-colors-patterns/?utm_source=3Dtldrdesign= [19] https://refer.tldr.tech/8d49247b/4 [20] https://hub.sparklp.co/su= b_5228e62a57b9/4 [21] https://advertise.tldr.tech/tldr-marketing-and-desi= gn-sponsorship-opportunities?utm_source=3Dtldrdesign&utm_medium=3Dnewslette= r&utm_campaign=3Dadvertisecta [22] https://a.tldrnewsletter.com/unsubscri= be?ep=3D1&l=3De1c4e253-3e90-11ed-9a32-0241b9615763&lc=3D4163c426-790b-11ef-= bd28-93ba1517a3d9&p=3D1315d24c-7a57-11ef-a1b9-156f6b6ba37a&pt=3Dcampaign&pv= =3D4&spa=3D1727179221&t=3D1727179504&s=3D9bb96f64e84773b3a828901931dbcacf48= ad8ce41305d4bc719b1c5d07ffea3e [23] https://tldr.tech/design/manage?email= =3Dtldr%40synchro.net --BXaLd-PK Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable TLDR Design
Amazon has introduced two new generative AI tools for advertisers aimed = at producing visuals quickly and affordably: Video Generator and 'live= images' 

TLDR

TLDR Design 2024-09-24

=F0=9F= =93=B1

News & Trends

A First Look at Amazon's Ne= w AI Video Generator for Advertisers (2 minute read)

Amazon has introduced two new generativ= e AI tools for advertisers: Video Generator and 'live images'. These tools = aim to produce visuals quickly and affordably. Video Generator transforms a= single product image into 6- to 9-second videos with customizable elements= and creates four variations. In contrast, the 'live image' feature generat= es animated GIFs from still images. These tools are designed to meet advert= iser demands for cost-effective video marketing and are currently in beta f= or select U.S. advertisers.
Apple's next iPhone will be= one of the cheapest, here's what to expect (3 minute read)

The upcoming iPhone SE 4 is set to laun= ch next spring, marking the first update in three years with a significant = redesign. This model will adopt a more modern look akin to the iPhone 14, f= eaturing a 6.1=E2=80=9D OLED display, flat edges, and Face ID. New addition= s may include the customizable Action Button and a transition to USB-C, com= plying with EU regulations. Enhanced performance is anticipated, with rumor= s suggesting an A18 chip and Apple Intelligence features.
Fal.ai, Which Hosts Media-g= enerating AI Models, Raises $23M from a16z and Others (4 minute read)

Fal.ai, an AI-driven media platform co-= launched by Burkay Gur and Gorkem Yurtseven in 2021, has secured $23 millio= n in funding across two rounds. The platform specializes in AI-generated au= dio, video, and images, offering scalable solutions for enterprise applicat= ions. Fal has gained significant traction, reaching 500,000 developers and = hosting 50 million media creations daily, while its annual run rate approac= hes $10 million. The company adopts a hands-off approach to content moderat= ion, placing responsibility on the developers using their platform.
=F0=9F= =9A=80

Opinions & Tutorials

Pentagram's Paypal rebrand = features a new motion language that mimics payment gestures (2 minute read)=

PayPal has unveiled a brand refresh fea= turing a redrawn logo, a custom typeface called PayPal Pro, and a bold blue= -focused color palette. The update, led by Pentagram partner Andrea Trabucc= o-Campos, includes a new motion language inspired by payment gestures and i= ntroduces products like a new debit card and flexible brand partnerships.
Yes, it does matter if your= product is ugly (3 minute read)

Beauty plays a crucial role in product = design, influencing preferences and serving as a key differentiator, especi= ally in a market where 95% of products fail. While companies like Graza thr= ive with attractive branding, platforms like Amazon may see less engagement= due to their less visually appealing design.
Design Engineering 101 (6 m= inute read)

Design engineering is becoming more pop= ular in the technology industry as software development and visual design m= erge. Recent tools and hardware advancements make it essential, with expert= s contributing essays and resources. Jobs include marketing, product develo= pment, R&D, and founding roles.
=F0=9F= =92=BB

Launches & Tools

Reasonable Colors (Website)=

A free, open-source color system for cr= eating accessible, high-contrast palettes. It supports multiple formats and= simplifies compliance with WCAG contrast guidelines.
Website Cookie Checker (Web= site)

This free cookie checker tool provides = instant reports on website cookie use and GDPR compliance.
Pixel Emojis Set (Figma fil= e)

This collection features 73 license-fre= e pixel emojis, fully vectorized and versatile for web, mobile, and social = media designs. Ideal for vintage or retro projects.
=F0=9F= =8E=81

Miscellaneous

<= /div>
Truly meowvelous: Studio Ch= ong's imagined cat food brand Smackk! brings Bendito's mockups to life (3 m= inute read)

Studio Chong created Smackk!, a concept= ual cat food brand inspired by the founder's cat, Kimchi, combining planet-= friendly ingredients with a vibrant design. The brand's unique visual style= and use of negative space have garnered positive feedback and interest.
Principles of Interior Desi= gn: Balance (6 minute read)

Balance is crucial in interior design, = promoting harmony and visual stability through symmetrical, asymmetrical, a= nd radial arrangements. Symmetry evokes formality, asymmetry adds dynamism,= and radial balance highlights central elements. Effective color, texture, = and negative space enhance compositional unity while mixing shapes and styl= es introduce contrast and visual interest.
Why Lighting is the Secret = Ingredient to Marketing Visuals (8 minute read)

Compelling imagery is essential for mar= keting. CGI can be invaluable. It avoids the costs and logistics of photosh= oots, allowing teams to create realistic visuals. Adequate lighting, especi= ally using HDRIs, enhances realism in CGI, making it an integral part of su= ccessful marketing campaigns and production processes.
=E2=9A= =A1

Quick Links

3 huge problems creative di= rectors face in 2024, and 6 steps to solving them (10 minute read)

Many creative directors need help with = time, brand vision, and collaboration, with 70% citing time as the main iss= ue.
How to Bring Your Visual St= orytelling to Life with Soundtracks (7 minute read)

Epidemic Sound's partnership with Creat= ive Boom explores the impact of music in visual storytelling.
Paper Vases Lets You Play A= round with Shapes, Colors, and Patterns (2 minute read)

The Dot Dot Dot Paper Vase by Super Nat= ure Design features vibrant colors and patterns, transforming vases into in= teractive art pieces.

Love TLDR? Tell your friends and get rewards!

Share your referral link below with friends to get free TLDR swag!
https://refer.tldr.tech/8d49247b/4
Track your referrals here.

Want to advertise in TLDR? =F0=9F=93=B0

If your company is interested in reaching an audience of design professiona= ls and decision makers, you may want to advertise with us.

If you have any comments or feedback, just respond to this email!

Thanks for reading,
Jae Lee, Matej Latin & Ralph Brinker


If you don't want to receive fu= ture editions of TLDR Design, please unsub= scribe from TLDR Design or manage all of your TLDR newslette= r subscriptions.
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